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Paid Search Specialist
Location
Egypt
Posted
6 days ago
Salary
$1.6K - $2K / month
Seniority
Mid Level
Job Description
Paid Search Specialist
Scale Army Careers
• Develop, launch, and manage paid search campaigns across Google Ads, Google Performance Max (PMax), and other search platforms. • Structure campaigns and ad groups using intent-driven keyword research. • Set campaign budgets, bidding strategies, audience targeting, and performance objectives. • Monitor campaign performance and optimize for conversions, ROAS, and ROI. • Continuously improve campaign efficiency through data-driven decision making. • Conduct keyword research to identify high-performing search opportunities. • Optimize ad copy, targeting, and landing page alignment based on search intent. • Refine campaign structure and keyword groupings to improve performance. • Identify opportunities to improve Quality Score and campaign efficiency. • Plan and execute A/B tests for ad copy, creative variations, and landing pages. • Monitor campaign performance using Google Ads, GA4, and reporting tools. • Analyze campaign data to identify optimization opportunities. • Prepare reports and actionable recommendations for stakeholders. • Collaborate with content, SEO, design, analytics, and marketing teams. • Support tracking, attribution, and reporting improvements. • Recommend strategies to improve conversion rates and campaign performance. • Utilize automation tools and scripts to improve campaign management and reporting. • Stay current on Google Ads updates, Performance Max enhancements, AI-driven automation, and industry best practices. • Continuously improve campaign workflows and operational efficiency.
Job Requirements
- 2+ years of hands-on experience managing Google Ads campaigns, including Performance Max (PMax).
- Experience conducting keyword research and campaign structuring.
- Experience writing and optimizing paid search ad copy.
- Experience executing A/B testing for PPC campaigns.
- Experience analyzing campaign performance using Google Ads and Google Analytics 4 (GA4).
- Experience collaborating with marketing, SEO, content, analytics, and design teams.
Benefits
- Work from Home
- Flexible work arrangements
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