Made for radiologists, by radiologists.
Director, Demand Generation
Location
United States
Posted
4 days ago
Salary
$160K - $185K / year
Seniority
Lead
Job Description
Director, Demand Generation
Rad AI
• Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget and pipeline goals. • Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels and targeted account-based programs. • Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution and reporting needs. Maintain enough HubSpot fluency to validate setup and troubleshoot issues. • Manage budget and channel performance: Allocate investment, manage agencies and make clear decisions about where to scale, adjust or stop spending. • Analyze and optimize: Track funnel performance, test messaging and channels and turn data into actions that improve conversion and pipeline. • Drive cross-functional execution: Align with Sales, RevOps, Product Marketing and Marketing Communications on priorities, handoffs and follow-up. • Create operating discipline: Build clear plans, owners, milestones and deadlines. Communicate risks early, close loops and ensure campaigns move from strategy to launch.
Job Requirements
- 10+ years of experience in demand generation, growth marketing or performance marketing, with a proven record of driving qualified pipeline in B2B SaaS.
- Experience marketing into health systems or other complex healthcare organizations, with a strong understanding of multi-stakeholder buying cycles.
- Proven ability to set strategy and personally execute integrated campaigns across paid, email, webinars, partner channels and account-based programs.
- Strong ABM experience, including audience selection, buying-committee engagement, Sales activation and account-level measurement.
- Strong HubSpot fluency across campaigns, workflows, lifecycle stages, scoring, attribution and reporting, with the ability to partner effectively with Marketing Operations.
- Analytical and commercial judgment, with the ability to connect marketing activity to conversion, opportunities, pipeline and revenue impact.
- Experience managing budgets, agencies and vendors with clear performance accountability.
- Strong operating discipline across multiple programs, deadlines and dependencies, with proactive communication and reliable follow-through.
- Ability to work independently, make decisions and keep work moving without waiting for perfect information.
- Strong cross-functional partnership skills across various organizational stakeholder groups.
- High bias for action and comfort operating in a fast-paced, build-from-scratch environment.
Benefits
- Comprehensive Medical, Dental, Vision & Life insurance
- HSA (with employer match), FSA, & DCFSA
- 401(k)
- 11 Paid Company Holidays
- Flexible PTO policy
- Annual company-wide offsite
- Periodic team offsites
- Annual equipment stipend
- For roles based outside the US, your recruiter can share more details
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