Flex logo
Flex

End-to-end finance platform for businesses.

Lifecycle Marketing Operations Manager

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 11-50H1B SponsorCompany SiteLinkedIn

Location

California + 2 moreAll locations: California | Florida | New York

Posted

18 hours ago

Salary

$130K - $160K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglishBigQuery

Job Description

Lifecycle Marketing Operations Manager

Flex

• Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex's product suite • Draft and own lifecycle messaging and copy directly • Partner with Product to define and maintain clear ownership boundaries • Partner directly with Engineering and Data to design event-based triggers and data architecture • Build and own Braze infrastructure • Design and maintain the Segment-to-Braze data pipeline • Develop the measurement framework for lifecycle marketing • Bring judgment on prioritization and sequencing • Ensure lifecycle communications meet the compliance and disclosure standards

Job Requirements

  • 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry
  • Deep hands-on experience with Braze (or a comparable platform like Iterable/Customer.io)
  • Working fluency with Segment or similar CDPs, including identity resolution, event tracking, and data pipeline design
  • Proven experience partnering directly with Engineering and Data teams to design event-based systems
  • Strong analytical fluency
  • Strong writing skills and comfort using AI tools to draft and iterate on messaging quickly
  • Bonus: B2B experience alongside B2C/D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools

Benefits

  • Meaningful equity
  • High trust
  • Real accountability
  • Direct access to leadership, customers, and investors

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