Role Description Are you an expert in digital analytics? Are you passionate about helping mission-driven organizations achieve their digital goals? Do you approach data and analysis thoughtfully and strategically? If so, we want you to join our team as a Web & Marketing Analytics Manager. As Web & Marketing Analytics Manager, you will be responsible for finding key insights across our website clients’ analytics, supporting best-in-class SEO strategies and tactics, and providing tracking support across web and marketing clients. By leveraging your expertise in digital analytics, you will help establish our agency as a leader in the field, driving innovation and excellence in service of our mission-driven clients. Responsibilities - Analyze website analytics data in Google Analytics (GA4) to identify key insights and opportunities for improvement across clients' digital properties and websites. - Support website development strategies by analyzing clients’ web performance data and recommending new digital KPI measurement opportunities. - Provide Google Analytics (GA4) support to clients, including setup and implementation, troubleshooting, and reporting. - Develop and maintain reporting dashboards in Google Data Studio to provide clients with regular insights into website and marketing campaign performance. - Implement reporting solutions that combine data across sources such as a client’s website, e-commerce and relationship management systems. - Implement and troubleshoot Google Analytics (GA4) and other tracking pixels using Google Tag Manager. - Run A/B testing and other data-driven experiments to optimize website and marketing performance. - Contribute analytics and SEO expertise to new business proposals and pitches, scoping measurement approaches for prospective clients. Qualifications - Bachelor's degree in marketing, business, statistics, or a related field. - 3+ years of experience in digital marketing or analytics, with a proven track record of success. - Strong analytical skills and experience working in GA4. - Proficiency in tools that support data analysis and visualization such as MS Excel, Google Sheets, Google Data Studio and/or other data visualization tools. - Hands-on experience implementing GA4 event tags and other third-party tagging in Google Tag Manager. - Understanding of SEO and AEO/GEO fundamentals including crawling and indexing, keyword research and analysis, and on-page optimization. - Experience with A/B testing and other data-driven experiments to optimize website and marketing performance. - Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar and using data to inform digital marketing campaigns. - Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. - Excellent communication skills, with the ability to clearly and effectively communicate insights and recommendations to clients and internal stakeholders. Requirements - We are open to this being a remote position. - Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Qualities - Creative: You bring passion to your work and produce content that engages, motivates, and inspires. - Strategic: You understand that a strong digital marketing campaign is rooted in thoughtful storytelling. - Intuitive: You're someone with that canny ability to always think one step ahead and see where the world is headed. - Committed: You’re committed to valuing diversity and contributing to an inclusive working and learning environment. - Confident: You're friendly, professional, and poised, whether you're brainstorming with our team, writing content on your own, or making client presentations. - Passionate: You love what you do, give everything you've got, and are continually seeking ways to grow in your craft. - Friendly: You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener. Benefits - Company-sponsored health, vision, and dental insurance. - Pre-tax Flexible Spending Account (FSA). - Profit sharing. - 4 weeks of vacation/sick time from day one; 5+ weeks at year 3. - Company-paid short-term and long-term disability. - Company-paid life and AD&D insurance. - 11 paid holidays. - 401k with company match. - New business referral bonus. - Professional development opportunities. - Flexible work schedule. - Pre-tax DC Metro SmartBenefits. Company Description We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries—all while finding balance between work, home, and life outside the office. Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.

• Own the strategy, execution, and performance of all lifecycle email, SMS, and MMS campaigns. • Proactively identify opportunities, develop strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business outcomes. • Define business priorities and desired outcomes for automated journeys (onboarding, education, conversion, resupply reminders, cross-sell opportunities) in consultation with Marketing leadership and aligned to business unit goals. • Develop and maintain a detailed lifecycle marketing journey map across email, SMS, and MMS touchpoints, using it to identify gaps and opportunities for engagement and conversion. • Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience. • Prioritize lifecycle initiatives based on business impact, customer value, technical complexity, and organizational priorities. • Drive segmentation and personalization strategies to deliver relevant, timely communications based on customer behavior and lifecycle stage. • Ensure lifecycle campaigns complement site experiences, landing pages, and broader funnel initiatives. • Develop content strategy and write copy for lifecycle channels (email, SMS, MMS) that resonate with moms at each stage of her customer journey. • Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes, brand storytelling, tone, and design standards. • Own lifecycle marketing priorities in Braze, defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise.

Role Description You'll be our 0 to 1 marketing hire — the person who builds our marketing function from the ground up. You'll support global markets and wear multiple hats across: - Demand generation - Product marketing - Content - Digital campaigns - Analytics - Partnerships As we grow, you'll scale into a leadership role, but right now, your impact comes from execution and building the systems and playbooks that scale. What You'll Do - Demand Generation & Growth: Build and run campaigns, optimize paid channels, develop nurture workflows, and establish reporting on pipeline and campaign performance. - Product Marketing: Define product positioning, messaging, and value propositions while supporting go-to-market efforts and sales enablement materials. - Content & Communications: Build content strategy, manage website and landing page copy, and own communications for launches and announcements. - Analytics & Measurement: Set up dashboards, track key metrics, run experiments, and make data-driven recommendations. - Tools & Operations: Evaluate marketing tools, manage integrations and workflows, and oversee budgets and vendor relationships. What Success Looks Like Within your first few months, you'll: - Establish the foundations of Hupo's marketing function. - Launch and iterate on demand generation initiatives across key markets. - Build reporting and measurement systems that tie marketing efforts to pipeline and revenue outcomes. You'll also be expected to continuously: - Improve campaign efficiency and conversion performance. - Refine positioning and messaging based on market feedback. - Build scalable systems and playbooks as the company grows. Qualifications - 8+ years of experience in B2B SaaS, fintech, or enterprise software marketing, ideally across APAC and/or US markets. - Experience with account-based marketing and targeted marketing strategies for enterprise accounts. - Hands-on execution experience across multiple channels including email, paid media, content, landing pages, and campaign management. - A strong generalist mindset with the ability to operate across multiple marketing disciplines. - A growth marketing orientation with a focus on pipeline and revenue impact rather than vanity metrics. - Strong analytical skills with experience using dashboards, reporting, and data to drive decisions. - Experience operating in startup environments and building processes that scale. - Experience marketing to regulated industries such as banking, financial services, insurance, healthcare, or similar sectors. Nice-to-Haves - Experience marketing AI, fintech, or enterprise technology products. - Experience supporting both APAC and US go-to-market motions. - Experience building or scaling a marketing function from 0 to 1.

Role Description Als Manager für Marketing & Communications (m/w/d) gestaltest du den Aufbau und die Weiterentwicklung unseres Marketing- und Kommunikationsbereichs. Gemeinsam entwickelst du in Zusammenarbeit mit leitenden Funktionen des Unternehmens eine klare Markenstrategie, etablierst Strukturen und Prozesse und trägst damit dazu bei, dass unser Unternehmen intern wie extern konsistent, authentisch und wirkungsvoll nach innen und außen auftritt. Du verbindest unternehmensstrategisches Denken und ein feines Gespür für Marke und Design. Dabei arbeitest du sowohl konzeptionell als auch operativ in der Umsetzung der Marketing- und Kommunikationsarbeit. Qualifications - Abgeschlossenes Hochschulstudium im Bereich Marketing, Kommunikation, Journalismus oder einer vergleichbaren Fachrichtung - Mehrjährige Berufserfahrung (min. 5 Jahre) im Bereich Unternehmenskommunikation oder Marketing - Idealerweise Erfahrung im Aufbau oder der Weiterentwicklung von Marketing- und Kommunikationsstrukturen - Ausgeprägtes strategisches Markenverständnis sowie die Fähigkeit, Konzepte in wirkungsvolle Maßnahmen zu übersetzen kombiniert mit einem sicheren Gespür für Sprache, Design und visuelle Kommunikation - Erfahrung in der Steuerung externer Partner sowie im Projektmanagement - Kenntnisse im Umgang mit gängigen Office-Anwendungen sowie idealerweise mit Content-Management-Systemen und Social-Media-Tools - Strukturierte, eigenverantwortliche und lösungsorientierte Arbeitsweise sowie ausgeprägte Kommunikationsstärke, Kreativität, Organisationsgeschick und Hands-on-Mentalität - Freude daran, neue Strukturen aufzubauen, Verantwortung zu übernehmen und Veränderungen aktiv mitzugestalten - Sehr gute Deutschkenntnisse sowie gute Englischkenntnisse in Wort und Schrift Requirements - Strategische Entwicklung der Marken-, Marketing- und Kommunikationsstrategie im Einklang mit den Unternehmenszielen - Weiterentwicklung der Corporate Identity und Sicherstellung eines konsistenten Markenauftritts über alle Kanäle hinweg - Definition, Dokumentation und kontinuierliche Optimierung von Markenstandards im Unternehmen - Identifikation neuer Kommunikationsformate, Trends und Technologien zur Weiterentwicklung der Marke - Beratung der Unternehmensführung in allen Fragen der Unternehmenskommunikation - Planung, Erstellung und Steuerung von Content für digitale und analoge Kanäle (Website, Social Media, Präsentationen, Print, etc.) - Konzeption, Organisation und Begleitung von Kommunikationsmaßnahmen (z. B. Veranstaltungen, Messen, Print- und Werbemittel) - Verantwortung für Presse- und Medienarbeit sowie Aufbau und Pflege relevanter Medienkontakte - Steuerung externer Dienstleister und Freelancer (Briefing, Qualitätskontrolle, Budgetüberwachung) - Aufbau und Weiterentwicklung des Bereichs Marketing & Communications einschließlich geeigneter Prozesse, Kommunikationsflüsse und Standards - Ansprechpartner:in und „Bewahrer:in“ aller Themen rund um die Corporate Identity - Strategische und operative Steuerung sämtlicher Marketing- und Kommunikationsaktivitäten - Analyse der Wirksamkeit von Marketingmaßnahmen sowie kontinuierliche Optimierung anhand relevanter Kennzahlen Benefits - Flexible Arbeitszeiten - Eine sehr flexible Home Office Regelung - Du kannst Deinen Arbeitsort in Abstimmung mit den betrieblichen Notwendigkeiten und Deinem Team sehr frei gestalten - Eine richtig gute Atmosphäre im Team - Regelmäßige Team-Events und Afterworks - Frei wählbarer Laptop und frei wählbares Betriebssystem - Eine faire Bezahlung - Vergleichbarkeit steht bei uns vor Verhandlungsgeschick - Eine Vielzahl interner und externer Weiterbildungsmöglichkeiten Contact bewerbung@h-d-gmbh.de