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UNDP

UN Women works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

National Expert on Communication for the Moldova International Stock Exchange (BIMx)

Location

Moldova

Posted

4 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

National Expert on Communication for the Moldova International Stock Exchange (BIMx)

UNDP

Role Description The objective of the assignment is to design and implement a gender-responsive communication strategy that increases women’s awareness, engagement, and participation in capital market through BIMX tools, with a focus on women entrepreneurs and potential women investors, including both enterprises and individuals. The consultant will be responsible for delivering the following three interrelated tasks: - Task 1: Gender-responsive Communication audit - Assess the current communication ecosystem and identify strengths, gaps, and opportunities. - Review all existing communication materials (website, reports, social media, press releases, presentations, internal communications). - Conduct stakeholder interviews and/or surveys (internal teams, partners, investors, media, beneficiaries). - Analyze communication performance data (engagement metrics, reach, media coverage, brand perception). - Conduct a comprehensive website audit including: - Content structure and clarity. - User experience (UX) and navigation. - Technical performance basics (speed, mobile responsiveness). - Assess content against: - Gender equality principles (inclusive language, representation, imagery). - Accessibility standards (e.g., readability, alt text, usability). - Identify gaps in: - Content relevance and messaging. - Audience targeting. - Transparency (investor/ESG information). - Assess alignment with organizational strategy, values, and brandbook. - Benchmark against industry best practices and peer organizations. - Identify gaps in messaging framework, channels, audience targeting, and consistency. - Ensure alignment with gender equality commitments. - Develop a structured audit report including: - Key findings (quantitative and qualitative). - Risks and missed opportunities. - Clear, prioritized recommendations for improvement. - Task 2: Stakeholders and audience mapping - Define and segment all relevant target groups to enable gender-responsive and tailored communication. - Identify all relevant stakeholder categories (e.g., investors, regulators, women entrepreneurs and women investors, employees, partners, media, civil society, customers). - Segment audiences based on influence, interest, needs, and communication behaviors. - Develop stakeholder personas (motivations, expectations, preferred channels, key concerns). - Map stakeholder relationships and influence levels (e.g., power-interest matrix). - Define communication objectives per audience group. - Identify key engagement channels per segment. - Produce a visual and narrative stakeholder mapping framework for internal use. - Task 3: 12-Month Communications Plan - Translate strategy into a detailed, time-bound implementation roadmap. - Develop audience-specific communication approaches based on stakeholder mapping. - Identify priority themes, narratives, and storytelling approaches. - Recommend optimal communication channels (digital, media, internal, events). - Establish a content strategy and editorial calendar structure (monthly/quarterly). - Integrate risk communication and crisis preparedness considerations. - Define monitoring, evaluation, and reporting mechanisms. - Define specific activities, timelines, responsibilities, and deliverables. - Ensure adequate visibility of UN Women and its relevant donors as supporting entities. Deliverables - Communication Audit Report - Quantitative and qualitative assessment with improvement recommendations. - Expected completion time: 15 September 2026. - Launch event report - Report describing the activities and approach and achievement of the BIMx launch event communication campaign. - Expected completion time: 15 October 2026. - Stakeholder & Audience Mapping - Segmented mapping across all audience groups. - Expected completion time: 30 September 2026. - 12-Month Communications Plan - Full document tailored to audience segments and goals. - Expected completion time: 15 November 2026. Qualifications - Master’s degree or equivalent in Communication, Journalism, Philology, Political Science, International Relations or another sector discipline relevant to strategic communication and public relations or a related field is required. - A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree. Requirements - At least 5 years of progressively responsible professional experience in communication, strategic PR, gender equality programming, sustainable development, or promotion, combined with practical engagement with media management is required. - Prior experience in designing and delivering portion campaigns and launch events is required. - Experience in engaging with government, financial institutions, business community and women’s organizations in Moldova is required. - Experience in producing high-quality technical reports, assessment documents, promotion materials, outreach campaigns or policy guidance in both Romanian and at least one other language required. - Prior experience in developing gender-responsive strategic communication documents and outreach campaigns is an advantage. - Experience working with or for international organizations, development programmes, or EU-funded projects is an advantage. Benefits - This is a home-based consultancy. As part of this assignment, travel is not required.

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