Passion.io logo
Passion.io

Create life-changing learning experiences that sell; with immersive communities, courses, challenges and upsell journeys

B2B GTM, Growth Marketer

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

South Africa

Posted

11 days ago

Salary

0

Seniority

Senior

English

Job Description

B2B GTM, Growth Marketer

Passion.io

• B2B and SMB go-to-market end to end: who we target, how we reach them, how we win. • Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing. • Matt's platform: his personal brand and speaker placement, building "How to AI for business owners". • Positioning and ICP messaging that make YouAI the obvious choice. • The whole GTM built as AI and agentic systems, not manual labour.

Job Requirements

  • A B2B GTM operator who gets into rooms with hard-to-reach buyers. If you can't reach the CEO, you reach the assistant and get on the calendar. You love sales, people, and funnels.
  • SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. Sales-literate, not just brand.
  • A strategic builder: playbooks over decks. You place bets, prioritise hard, and follow through.
  • AI-native. You build an agentic team around yourself so one operator delivers like a whole team.
  • A direct-response brand instinct, comfortable ghostwriting and reaching as the founder.
  • Someone who complements a visionary CEO with focus, structure, and execution.

Benefits

  • Own and scale our 8-figure business into SMB B2B, AI-first and fully backed.
  • Profit share and equity. We're building a $30m business with 30 people.
  • Fully remote. The team already spans 14 countries.
  • Equipment and vacation covered.

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