Create life-changing learning experiences that sell; with immersive communities, courses, challenges and upsell journeys
B2B GTM, Growth Marketer
Location
South Africa
Posted
11 days ago
Salary
0
Seniority
Senior
Job Description
B2B GTM, Growth Marketer
Passion.io
• B2B and SMB go-to-market end to end: who we target, how we reach them, how we win. • Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing. • Matt's platform: his personal brand and speaker placement, building "How to AI for business owners". • Positioning and ICP messaging that make YouAI the obvious choice. • The whole GTM built as AI and agentic systems, not manual labour.
Job Requirements
- A B2B GTM operator who gets into rooms with hard-to-reach buyers. If you can't reach the CEO, you reach the assistant and get on the calendar. You love sales, people, and funnels.
- SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. Sales-literate, not just brand.
- A strategic builder: playbooks over decks. You place bets, prioritise hard, and follow through.
- AI-native. You build an agentic team around yourself so one operator delivers like a whole team.
- A direct-response brand instinct, comfortable ghostwriting and reaching as the founder.
- Someone who complements a visionary CEO with focus, structure, and execution.
Benefits
- Own and scale our 8-figure business into SMB B2B, AI-first and fully backed.
- Profit share and equity. We're building a $30m business with 30 people.
- Fully remote. The team already spans 14 countries.
- Equipment and vacation covered.
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