Formed is a multidisciplinary digital studio operating three core verticals: Formed IT — Webflow development, no-code engineering, AI systems, and digital product architecture Formed Animation — Motion systems, 3D visualization, and high-impact brand storytelling Formed Academy — A technology-driven learning platform teaching UI/UX, no-code, AI content creation, and automation As a Certified Webflow Partner Studio, we design scalable digital ecosystems where innovation mindset meets technology.
Senior Paid Acquisition Manager
Location
Poland + 2 moreAll locations: Poland | Ukraine | Lithuania
Posted
7 days ago
Salary
$100K - $140K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Paid Acquisition Manager
C&D Talent Advisory
Role Description We're looking for a Senior Paid Acquisition Manager to own user acquisition across paid channels from strategy through execution. This is a highly hands-on role—not one where you simply oversee agencies or review reports. You'll be launching campaigns, analysing performance, testing creatives, optimising funnels, and scaling acquisition across mobile-first products. If you enjoy owning results, moving fast, and making data-driven decisions every day, you'll thrive here. What You'll Do - Paid Acquisition: - Own end-to-end paid acquisition campaigns across Meta, TikTok, Google, and other relevant channels - Launch, optimise, and scale campaigns independently - Manage budgets to maximise profitable growth - Performance Optimisation: - Monitor and improve CPA, CAC, ROAS, LTV, and other key acquisition metrics - Continuously test audiences, creatives, bidding strategies, messaging, and landing pages - Identify growth opportunities through structured experimentation - Creative & Product Collaboration: - Partner closely with Creative teams to iterate on high-performing ad creatives - Collaborate with Product and Marketing to improve onboarding, conversion, and user journeys - Attribution & Analytics: - Own attribution using platforms such as Singular - Ensure accurate tracking across channels - Translate performance insights into budget allocation and optimisation decisions - Growth Experiments: - Test new acquisition channels and campaign formats - Scale winning experiments while maintaining efficiency - Continuously improve customer acquisition performance - Compliance: - Execute campaigns within fintech and financial advertising guidelines - Ensure compliance with platform policies and regulatory requirements Qualifications - 2-5+ years of hands-on paid acquisition or growth marketing experience - Proven experience managing mobile app acquisition campaigns - Strong experience with TikTok Ads (mandatory) - Experience managing Meta Ads and Google Ads - Background in mobile-first consumer products or apps - Experience working in a DTC business with direct ownership of acquisition performance - Strong understanding of CPA, ROAS, CAC, LTV, attribution, and performance optimisation - Hands-on experience with attribution platforms, ideally Singular - Analytical mindset with strong experimentation skills - Ability to work independently with full ownership of results Requirements - FinTech or other regulated industry experience (Nice to Have) - Cohort analysis and incrementality testing (Nice to Have) - Advanced attribution modelling (Nice to Have) - Experience scaling large acquisition budgets (Nice to Have) - Experience working closely with Creative Strategists on performance creatives (Nice to Have) Benefits - $100,000-$140,000 USD base salary - Equity (Stock Options) - Fully remote work - Flexible working environment - Health, dental, and vision insurance - Unlimited PTO - Learning & development budget - Collaborative, high-performance culture - Opportunity to build acquisition at scale in one of the fastest-growing AI fintech companies
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