Finance of America logo
Finance of America

Empowering 55+ customers with modern reverse mortgage options to fund the next chapter in life. NMLS #2285

Principal User Experience Designer, Growth

Product DesignerProduct DesignerFull TimeRemoteLeadTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

12 hours ago

Salary

0

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Principal User Experience Designer, Growth

Finance of America

• Defines and drives the conversion optimization strategy across digital entry points and customer journeys. • Identifies and prioritizes opportunities to improve user flows, reduce friction, and increase activation and conversion rates. • Translates business objectives and user insights into a clear, data-driven roadmap of experience improvements. • Leads the design and evolution of landing pages, lead forms, and mid-funnel user experiences. • Establishes and executes a scalable experimentation and testing strategy to validate hypotheses and improve performance. • Partners with analytics teams to define success metrics, interpret behavioral data, and measure impact of design changes. • Applies advanced interaction design, user experience principles, and persuasive design techniques to deliver high-impact solutions. • Collaborates with Product, Marketing, and Engineering to align on experience strategy and influence decision-making without direct authority. • Develops and scales reusable design frameworks, patterns, and components to improve consistency and efficiency. • Contributes to and evolves the enterprise design system to support scalable and high-performing experiences. • Identifies gaps and opportunities across the broader end-to-end customer journey and recommends strategic improvements. • Communicates design concepts, strategies, and results effectively to stakeholders and leadership.

Job Requirements

  • Minimum of 10 years of experience in UX design, product design, or growth design.
  • Demonstrated success improving conversion rates, funnel performance, or user engagement metrics.
  • Experience designing and executing experimentation programs, including A/B and multivariate testing.
  • Strong ability to analyze and interpret behavioral analytics and user data to inform design decisions.
  • Advanced proficiency in interaction design, user experience principles, and systems thinking.
  • Ability to influence cross-functional stakeholders and drive alignment without direct authority.
  • Strong portfolio demonstrating measurable business impact and user-centered design solutions.
  • Proficiency with design tools such as Figma and other modern UX platforms.
  • Experience incorporating AI tools into design workflows preferred.
  • Excellent communication, storytelling, and presentation skills.
  • Bachelor's Degree or comparable qualifications in Design, Human-Computer Interaction, Psychology, or related field.

Benefits

  • Professional development opportunities

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