Role Description CACTUS is hiring a Digital Marketing Specialist to support its client services in Japan, focusing on campaigns that target researchers and academics to drive traffic and conversions to the client’s webshop. This is a 6-month contractual opportunity. - Set up and manage paid search and display campaigns on Yahoo! Japan Search Ads and Yahoo! Display Ads (YDA). - Plan and execute SmartNews sponsored content campaigns targeting researchers and academic audiences in Japan. - Manage ResearchGate advertising campaigns for the Japan market. - Write and localize ad copy, headlines, and CTAs in natural Japanese, tailored to each platform. - Monitor campaign performance daily, tracking CTR, CPC, impressions, and conversion rates. - Optimize keyword bids, audience targeting, and creatives based on performance insights and data analysis. - Prepare monthly campaign performance reports for internal stakeholders and client review. - Collaborate with the account manager to secure campaign approvals and incorporate creative feedback. - Proactively identify and flag platform-specific issues, compliance requirements, or emerging audience trends. Qualifications - Full Japanese language proficiency (written and spoken); JLPT/NAT certification will be an added advantage. - At least 2 years of experience in digital marketing or paid media campaign management, with hands-on experience managing campaigns on Yahoo! Japan Search Ads and/or Yahoo! Display Ads (YDA). - Strong familiarity with the Japanese digital advertising ecosystem, including an understanding of researcher and academic audience behaviour. - Proficiency in campaign performance tracking, analysis, and reporting to drive optimization and results. - Experience working with SmartNews or other Japanese content discovery advertising platforms will be preferred. - Prior exposure to academic publishing, research services, or B2B digital marketing is a plus. - Familiarity with ResearchGate or other researcher-focused advertising platforms, along with experience marketing to researchers, graduate students, or academic institutions in Japan, will be an advantage. Benefits - Flexibility. You can work from anywhere in India. - You will have unlimited access to exclusive interviews with industry experts, articles on the latest industry trends. - You will be exposed to research carried out worldwide and will get an insider’s view of the burgeoning, multi-million-dollar publishing industry.

• Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns. • Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques for e-mail marketing, paid search, SEO, PPC, mobile advertising (including Apps), InMail Sponsored Content and social media. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize both spend and performance based on insights. • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. • Create leads, landing sites, and digital journeys in collaboration with internal teams to optimize user experience. • Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

• Independently develop, maintain and optimise the company's WordPress website without reliance on external agencies. • Build and customize website themes, templates, landing pages and plugins. • Manage website integrations, troubleshooting, hosting coordination, security, backups and uptime monitoring. • Continuously improve website usability, customer experience and conversion performance. • Ensure website content remains accurate, current and aligned with marketing campaigns and business objectives. • Lead all technical SEO initiatives including site architecture, page speed optimisation, Core Web Vitals, schema markup, crawlability, indexing and error resolution. • Execute on-page SEO best practices including metadata, heading structures, internal linking and image optimisation. • Monitor website health and search performance using Google Analytics 4 and Google Search Console. • Research and implement emerging AI-powered technologies and automation opportunities that enhance marketing performance and operational efficiency. • Build, manage and optimise ticketing across memberships, sponsorships, racedays and events using Flicket. • Maintain consistency between the website and ticketing platform, ensuring accurate pricing, branding, content and customer purchase journeys. • Manage ticket hierarchies and sales configurations throughout campaign lifecycles. • Monitor ticket sales performance and provide actionable reporting and recommendations. • Build and manage lifecycle marketing journeys within Braze, including welcome series, membership renewals, win-back campaigns, birthday offers, event reminders and post-event communications. • Develop and deploy segmented EDM and SMS campaigns based on marketing briefs. • Personalise communications using Liquid templating and customer data. • Maintain CRM database integrity through data cleansing, deduplication, subscription management and deliverability best practices. • Manage and validate integrations between Flicket and Braze, ensuring customer data remains accurate and complete. • Build, manage and optimize Google Ads campaigns, including remarketing strategies. • Maintain Google Analytics 4, Google Tag Manager, conversion tracking, event measurement and marketing pixels. • Produce regular reports on website, campaign and customer performance, providing insights and recommendations for ongoing optimisation. • Maintain the company's digital listings across tourism and third-party platforms including Google Business Profile, Australian Tourism Data Warehouse (ATDW), TripAdvisor and strategic partner websites. • Ensure all listings remain accurate, consistent and reflective of current events, offerings and branding. • Work closely with the Head of Marketing & Customer Experience to deliver digital marketing initiatives that support commercial objectives. • Partner with internal stakeholders to ensure campaigns are technically delivered on time and to a high standard. • Provide technical expertise and recommendations that improve customer experience and digital performance across the organisation.

• Own total website traffic, SEO performance, conversion rate, and priority-page performance. • Manage day-to-day updates and governance for Zonar.com and related digital properties. • Build, update, and maintain website pages, landing pages, thank-you pages, CTAs, metadata, and digital content in HubSpot CMS. • Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals. • Improve organic visibility, traffic quality, priority keyword performance, and high-value website paths. • Maintain website structure, navigation, URL hygiene, redirects, and page quality. • Publish and maintain blogs, case studies, white papers, PDFs, resource-center assets, and campaign content. • Partner with Demand Generation on landing page performance and campaign conversion paths. • Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture. • QA website updates, campaign pages, mobile experiences, forms, and core user journeys. • Monitor website performance, SEO progress, conversion trends, and key digital issues. • Maintain a prioritized website backlog and communicate status to stakeholders.