• Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns. • Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques for e-mail marketing, paid search, SEO, PPC, mobile advertising (including Apps), InMail Sponsored Content and social media. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize both spend and performance based on insights. • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. • Create leads, landing sites, and digital journeys in collaboration with internal teams to optimize user experience. • Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

• Independently develop, maintain and optimise the company's WordPress website without reliance on external agencies. • Build and customize website themes, templates, landing pages and plugins. • Manage website integrations, troubleshooting, hosting coordination, security, backups and uptime monitoring. • Continuously improve website usability, customer experience and conversion performance. • Ensure website content remains accurate, current and aligned with marketing campaigns and business objectives. • Lead all technical SEO initiatives including site architecture, page speed optimisation, Core Web Vitals, schema markup, crawlability, indexing and error resolution. • Execute on-page SEO best practices including metadata, heading structures, internal linking and image optimisation. • Monitor website health and search performance using Google Analytics 4 and Google Search Console. • Research and implement emerging AI-powered technologies and automation opportunities that enhance marketing performance and operational efficiency. • Build, manage and optimise ticketing across memberships, sponsorships, racedays and events using Flicket. • Maintain consistency between the website and ticketing platform, ensuring accurate pricing, branding, content and customer purchase journeys. • Manage ticket hierarchies and sales configurations throughout campaign lifecycles. • Monitor ticket sales performance and provide actionable reporting and recommendations. • Build and manage lifecycle marketing journeys within Braze, including welcome series, membership renewals, win-back campaigns, birthday offers, event reminders and post-event communications. • Develop and deploy segmented EDM and SMS campaigns based on marketing briefs. • Personalise communications using Liquid templating and customer data. • Maintain CRM database integrity through data cleansing, deduplication, subscription management and deliverability best practices. • Manage and validate integrations between Flicket and Braze, ensuring customer data remains accurate and complete. • Build, manage and optimize Google Ads campaigns, including remarketing strategies. • Maintain Google Analytics 4, Google Tag Manager, conversion tracking, event measurement and marketing pixels. • Produce regular reports on website, campaign and customer performance, providing insights and recommendations for ongoing optimisation. • Maintain the company's digital listings across tourism and third-party platforms including Google Business Profile, Australian Tourism Data Warehouse (ATDW), TripAdvisor and strategic partner websites. • Ensure all listings remain accurate, consistent and reflective of current events, offerings and branding. • Work closely with the Head of Marketing & Customer Experience to deliver digital marketing initiatives that support commercial objectives. • Partner with internal stakeholders to ensure campaigns are technically delivered on time and to a high standard. • Provide technical expertise and recommendations that improve customer experience and digital performance across the organisation.

• Own total website traffic, SEO performance, conversion rate, and priority-page performance. • Manage day-to-day updates and governance for Zonar.com and related digital properties. • Build, update, and maintain website pages, landing pages, thank-you pages, CTAs, metadata, and digital content in HubSpot CMS. • Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals. • Improve organic visibility, traffic quality, priority keyword performance, and high-value website paths. • Maintain website structure, navigation, URL hygiene, redirects, and page quality. • Publish and maintain blogs, case studies, white papers, PDFs, resource-center assets, and campaign content. • Partner with Demand Generation on landing page performance and campaign conversion paths. • Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture. • QA website updates, campaign pages, mobile experiences, forms, and core user journeys. • Monitor website performance, SEO progress, conversion trends, and key digital issues. • Maintain a prioritized website backlog and communicate status to stakeholders.

• The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams. • The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue. • The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution. • Partner with hotel Marketing, Revenue Management, and Sales teams to develop integrated digital plans aligned with revenue goals, seasonal demand, and market opportunities. • Translate hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms. • Serve as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively adjust strategy and investment. • Drive revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities. • Partner closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio. • Monitor campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations to improve performance. • Understand the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams. • Deliver recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups. • Own month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio. • Partner with the Central Digital team to leverage analytics platforms and audience insights to inform campaign strategy and conversion optimization. • Identify and implement data-driven opportunities to improve marketing effectiveness, conversion, and guest acquisition across the regional portfolio. • Lead digital activation across paid media, booking engine offers, onsite messaging tools, and website platforms. • Partner with agency and activation teams to execute, optimize, and report on paid media campaigns across Search, Meta, display, metasearch, and travel platforms. • Maintain accurate, optimized, and brand-aligned digital experiences across brand websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and related third-party channels. • Oversee website functionality, booking flows, software integrations, and GEO/SEO optimization to support conversion performance and user experience. • Manage key digital marketing platforms and tools including GA4, Revinate, booking engine platforms, Triptease, third-party OTAs, and related digital systems across the portfolio. • Ensure digital activations and online experiences align with brand standards, commercial priorities, and guest experience expectations. • Understand and support ADA, GDPR, and CCPA compliance across digital platforms.