Especialista de Operações de Monetização e GTM
Location
Brazil
Posted
8 days ago
Salary
0
Seniority
Senior
Job Description
Especialista de Operações de Monetização e GTM
Globo
• Estruturar e operar, de ponta a ponta, iniciativas de monetização em fase inicial, do modelo comercial ao lançamento e acompanhamento dentro do app — conectando áreas internas e parceiros externos. • Construir a operação parceiro a parceiro: participar da definição do melhor modelo comercial (revenue share, mídia, etc.), apoiar as conversas com parceiros, e depois viabilizar a entrada de cada nova marca no aplicativo, garantindo o desenvolvimento necessário junto ao time de produto/tech. • Costurar múltiplas frentes com cadência de projeto: produto, comercial, marketing, comunicação, jurídico, regulatório, fornecedores e áreas de desenvolvimento — reduzindo gargalos, garantindo fluxo de informação e destravando dependências. • Acompanhar resultados e alimentar a evolução do modelo: identificar as alavancas que realmente movem a venda (preço, jornada, frete, cupom, touchpoints no app), levar esses aprendizados de volta para comercial e desenvolvimento, e transformar cada ciclo em melhoria. • Construir a base de indicadores e fóruns de acompanhamento — junto às áreas de inteligência, financeiro, comercial e performance — que dê leitura clara da evolução das frentes e suporte à decisão. • Transformar iniciativas de alto potencial em operações progressivamente mais estruturadas, previsíveis e escaláveis, conciliando velocidade de implementação com segurança de execução no contexto regulatório e operacional. • Influenciar stakeholders e sustentar decisões em ambiente matricial, atuando com autonomia, liderança e comprometimento.
Job Requirements
- Formação superior completa;
- Inglês em nível avançado;
- Monetização digital e D2C: conhecimento de modelos de monetização, negócios direct-to-consumer, jornadas digitais e indicadores de receita, conversão, engajamento e ativação;
- Go-to-market e lançamento de iniciativas: planejamento de lançamentos, definição de públicos e proposta de valor, canais de ativação, calendário comercial e acompanhamento de resultados.
- Vivência em mercados digitais e experiência correlata: e-commerce, marketplaces, mídia, entretenimento, esportes, betting, assinaturas ou plataformas digitais — em funções como monetização, crescimento de receita, novos negócios digitais, operações comerciais, parcerias estratégicas, product marketing ou revenue operations.
- Execução end-to-end com múltiplos stakeholders: capacidade de levar iniciativas do planejamento à implementação e evolução contínua, transformando objetivos estratégicos em planos com governança, prioridades, responsáveis, prazos e indicadores.
- Perfil analítico e orientado a resultado: habilidade de conectar dados, contexto de negócio e decisão; construir análises executivas; gerir planos de ação e mapear riscos, oportunidades e gargalos.
- Articulação, influência e comunicação executiva: equilibrar interesses comerciais, experiência do usuário, viabilidade operacional e restrições jurídicas/regulatórias; sintetizar temas complexos e dar visibilidade sobre evolução, riscos e decisões. Perfil de builder: autonomia para lidar com ambiguidade, destravar dependências e construir o que ainda não existe, com curiosidade e interesse por novos modelos de negócio.
- Interesse e conhecimento profundo sobre o futebol brasileiro, seus principais stakeholders e os hábitos de consumo dos fãs.
Benefits
- Ambiente de trabalho inclusivo e acolhedor
- Foco em diversidade e representatividade
- Oportunidades de desenvolvimento profissional
- Trabalho remoto 100% para candidatos de qualquer lugar do Brasil e do mundo
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