• The Sr Business Analyst supports product teams by translating business needs and product priorities into detailed, actionable requirements and execution plans. • Partnering closely with the Product Manager, this role refines and manages the product backlog, supports prioritization, and ensures delivery aligns with intended business outcomes. • The Business Analyst may execute delegated Product Manager activities when capacity or capability constraints exist and play a key role in validating delivered functionality, tracking outcomes, and supporting product execution. • Partners with Product Managers on backlog refinement and prioritization, including sequencing work based on value dependencies and capacity. • Defines the development-ready stories and requirements by breaking down epics and features into user stories, defines acceptance criteria, and documents high‑level non‑functional requirements. • Executes the delegated Product Managers’ responsibilities when the PM capacity or capability is limited, ensuring continuity of product execution. • Collaborates with development teams and Solution Architects to ensure stories are well understood and aligned with business outcomes. • Validates solutions aligned to the business units by participating in and supporting User Acceptance Testing to confirm delivered functionality meets defined requirements and acceptance criteria. • Measures visibility into delivery and outcomes by tracking and reporting on stakeholders to surface risks, dependencies, and performance insights.

• Lead data collection, cleansing and in-depth analysis related to pricing, sales and product & customer mix • Take ownership of developing and optimizing pricing and product & customer mix actions based on market insights and analysis • Conduct research and analysis of competitor pricing and promotional activities to identify opportunities and threats • Develop dashboard to monitor and report on the effectiveness of implemented strategies, providing actionable insights for continuous improvement • Utilize data-driven models to support scenario planning • Translate data and analysis into strategic conclusions and actionable recommendations, actively contribute to decision-making processes • Collaborate closely with cross-functional teams, including Marketing, Sales, CP&A and Finance, to ensure alignment and implementation of RGM strategies • Prepare and deliver clear and concise presentations and reports to communicate findings and recommendations to cross-functional teams and senior management

• Create innovative, thought provoking, and highly leveraged “must-have insights” content • Develop new insights and ideas through thought leadership • Develop in-depth analysis to identify the root cause of a client’s barriers • Demonstrate thought leadership in establishing Insights positions across a team of analysts • Research, analyze and predict market trends and shifts • Provide clients and prospects with actionable advice • Create and deliver high value presentation materials • Support BTI and Sales with sales support and high quality content peer review • Build credibility as an industry expert

• Work with key project stakeholders and the customer/end user to understand the overall business vision for a project and translate that into actionable objectives. • Provide a communication conduit between the business and technical community by interpreting and translating business needs into technical requirements. • Comprehend and document requirements from multiple stakeholders and conceptualize solutions. • Develop deep understanding of current systems and processes and analyze impact of changes as new solutions are introduced to the environment. • Collaborate directly with business owners, sales, QA and development teams. • Collaborate with other business analysts to manage interdependencies across the product suite. • Assist in developing and validating test plans. • Develop and provide product presentations and/or training to existing customers, and potential customers. • Travel may be required.