• Define and maintain the company’s visual identity, tone, and messaging across all channels • Ensure consistency in external communications, proposals, and public presence • Build and manage our LinkedIn, YouTube, and other relevant platforms • Plan, create, and post engaging content tailored for the U.S. mortgage industry audience • Develop and execute targeted campaigns to grow brand awareness and inbound leads • Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals • Stay ahead of trends in AI marketing automation • Build and lead a small in-house team of designers, copywriters, and digital marketers • Develop SOPs, processes, and playbooks to streamline the department’s output • Work hand-in-hand with Sales to align marketing efforts with business development goals • Support lead nurturing strategies through email sequences, white papers, and case studies • Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.) • Present regular performance updates and growth strategies to the executive team

The Company At Servant, we specialize in empowering leaders and organizations within faith communities through innovative digital transformation and change management solutions. We are dedicated to providing tailored strategies that align with our clients' values and missions, focusing on service, integrity, and excellence. Our team is passionate about driving impactful change by equipping our partners with the tools and technologies they need to thrive in a digital age. Position Overview At Servant, we empower leaders and organizations within faith communities through mission-driven digital transformation. We are seeking a Lead Data & Marketing Solutions Architect to serve as the senior technical solution owner and strategic partner for a high-impact nonprofit client. This is a client-facing, strategy-forward role—not a traditional engineering management position. You will act as the Integration Orchestrator for a complex ecosystem of data, analytics, marketing, and fundraising platforms, ensuring systems work together seamlessly to support mission-critical outcomes. Partnering closely with our Client Account Manager, you will guide senior stakeholders through high-stakes architectural and data decisions with broad organizational impact. You will lead a skilled team of Data Engineers and Analysts, overseeing day-to-day execution while maintaining ownership of the overall solution architecture. While you won’t write ETL pipelines day-to-day, you will have the authority to evaluate, challenge, and refine architectural decisions to ensure scalability, accuracy, and long-term value. We are seeking a Data Product Leader, not a pure infrastructure engineer. Your core “superpower” is Analytics & Reporting Integrity—ensuring that data captured across digital experiences flows accurately into the warehouse and downstream systems, enabling trustworthy reporting, insight generation, and informed decision-making that directly supports the organization’s mission. Key Responsibilities Strategic Architecture & Value Engineering - Pragmatic Roadmapping: Partner with the Client Account Manager to map out technical scenarios, framing engineering decisions in terms of cost and business value (ROI). - Broker Technical Knowledge: Understand the client’s digital landscape and advise on high-impact changes, pushing vendors past “wheel-spinning” when issues arise. - Technical Authority: Serve as the primary technical decision-maker, translating complex business goals into executable technical roadmaps. Data Product & Analytics Integrity (Hands-On Focus) - Tracking Strategy: Define and own tracking plans and conversion logic; implement standard JavaScript tracking SDKs to capture high-fidelity data at the source. - Reporting Trust: Ensure reporting accuracy by auditing pipelines combining donor, CRM, marketing, and mobile data; verify that Executive Dashboard numbers reflect reality. - Schema & Flow: Design logical data flows between web, mobile, and Snowflake warehouse, ensuring distinct systems share a common “data language.” Ecosystem Orchestration & Vendor Management - Integration Architecture: Lead third-party platform integrations (Virtuous, FundraiseUp, Webflow, Rudderstack, Snowflake). Define clean integration points and ensure adherence to standards. - Marketing Technology Support: Provide technical recommendations for marketing initiatives, including UTM governance, A/B testing frameworks, and internationalization support for web and mobile. Team Leadership - Mentorship: Provide architectural oversight to a team including Data Engineers, Data Scientists, and Analysts. - Stakeholder Bridge: Collaborate with Directors of IT, Data, and Marketing, leveraging emotional intelligence to navigate tension and drive consensus.

• Develop and maintain product positioning, value propositions, and messaging by persona and use case • Translate product capabilities into customer outcomes, proof points, and differentiated narratives • Build and evolve core messaging artifacts, including pitch decks, web copy, one-pagers, and solution briefs • Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics • Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams • Coordinate cross-functional launch execution across marketing channels, sales, customer success, and support • Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards • Train sales and customer-facing teams on messaging, ideal customer profiles, use cases, and differentiation • Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows • Run customer and prospect research to inform messaging, packaging, and roadmap priorities • Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices • Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales • Support pricing and packaging work, including plans, add-ons, value metrics, and monetization motions • Partner with Product and Customer Success to drive feature adoption and reduce time to value • Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback • Act as the connector across Product, Sales, Customer Success, and Marketing • Establish repeatable processes for launches, enablement, and competitive updates • Access to a private & secure workspace, free from distractions • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

• Manage the calendar, meetings (agendas, notes), documents and document structures, reviews, follow-up actions, travel • Coordinate internal and cross-functional communication • Supporting team procedures & helping establish new ones • Communication support with external partners, partner search • Support marketing project tracking, progress • Reporting of key weekly/monthly/quarterly performance information • And other assignment tasks