• Develop and maintain product positioning, value propositions, and messaging by persona and use case • Translate product capabilities into customer outcomes, proof points, and differentiated narratives • Build and evolve core messaging artifacts, including pitch decks, web copy, one-pagers, and solution briefs • Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics • Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams • Coordinate cross-functional launch execution across marketing channels, sales, customer success, and support • Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards • Train sales and customer-facing teams on messaging, ideal customer profiles, use cases, and differentiation • Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows • Run customer and prospect research to inform messaging, packaging, and roadmap priorities • Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices • Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales • Support pricing and packaging work, including plans, add-ons, value metrics, and monetization motions • Partner with Product and Customer Success to drive feature adoption and reduce time to value • Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback • Act as the connector across Product, Sales, Customer Success, and Marketing • Establish repeatable processes for launches, enablement, and competitive updates • Access to a private & secure workspace, free from distractions • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

• Manage the calendar, meetings (agendas, notes), documents and document structures, reviews, follow-up actions, travel • Coordinate internal and cross-functional communication • Supporting team procedures & helping establish new ones • Communication support with external partners, partner search • Support marketing project tracking, progress • Reporting of key weekly/monthly/quarterly performance information • And other assignment tasks

• The CMO will own and deliver marketing for Affiliate Takeover events end-to-end. • Be accountable for ticket sales performance across all ATO events. • Translate revenue targets into clear, actionable marketing plans. • Actively manage ticket pacing and adjust strategy in real time to hit targets. • Plan and execute marketing campaigns across email, paid, social, website, and partnerships. • Track performance across all channels (ticket sales, CPA, conversions, engagement).

About Naboso Naboso® is a sensory technology company helping people feel more to move better. Through patented textured insoles, socks, mats, and accessories, Naboso stimulates sensory receptors in the feet to improve balance, posture, gait, and overall movement quality. Trusted by athletes, clinicians, and wellness professionals, Naboso partners with brands including Vivobarefoot, Pilates Addiction, and Exponential Fitness (StretchLab, Club Pilates). The company sells primarily through Naboso.com and is scaling toward $20M+ in ecommerce revenue with a strong focus on scientific credibility and long-term brand trust. The Role The Head of Marketing is Naboso’s single owner of ecommerce growth. This is a senior, hands-on role responsible for scaling revenue from approximately $8–10M to $20M+ while maintaining strong unit economics. This is not a brand-only or people-manager role. You will personally own strategy, execution, and results across performance, lifecycle, brand, partnerships, and onsite conversion—and make disciplined trade-offs between growth, CAC, LTV, and operational risk. What You’ll Own Ecommerce Growth & Economics Annual and quarterly revenue targets, channel mix, and spend allocation Core P&L levers: CAC, MER, conversion rate, AOV, LTV, and payback Performance marketing across Meta, Google, Amazon, and emerging channels Organic growth engines including SEO, content, affiliates, and influencers Lifecycle, Website & Conversion Email/SMS strategy across onboarding, education, retention, and win-back Website UX, CRO, landing pages, and merchandising in partnership with Operations Structured testing across offers, funnels, bundles, and creative Brand, Content & Scientific Credibility Brand positioning, voice, and compliance across all customer touchpoints Translation of complex sensory and movement science into clear, accessible messaging Content strategy across web, email, social, and partnerships Close collaboration with Founder Dr. Emily Splichal on education and thought leadership Leadership, Partners & Insight Lead a lean internal team and manage external agencies Scale partnerships, affiliates, and influencers with a credibility-first approach Build dashboards, forecasts, and monthly executive reporting Use AI to increase testing velocity, insight generation, and execution speed What We’re Looking For 7–12+ years in digital marketing, with ownership of ecommerce growth Experience scaling a DTC or ecommerce brand from ~$8M toward $20M+ Strong command of unit economics and performance marketing Hands-on operator comfortable in GA4, Shopify, attribution, and cohort analysis Proven ability to lead small teams and agencies with clarity and accountability Interest in movement science, balance, or performance strongly preferred