• Define the content strategy for the multiple B2B & B2C & D2C marketing website, aligned to broader brand and business objectives. • Develop content models in partnership with UX, design, and development teams. • Create and maintain a content governance framework, including application tone of voice and review workflows suited to a highly regulated industry. • Conduct content performance audits and gap analyses across existing digital properties. • Partner with subject matter experts (engineers, safety/compliance teams, product marketing) to source and validate technical content. • Ensure all content complies with relevant industry, legal, and regulatory guidelines. • Inventory and audit content across 10 marketing websites. • Map existing content against content types and component categories and page templates. • Identify redundancies, gaps, and inconsistencies across the website portfolio. • Define and document the optimal, governed content type/component set for the future-state platform(s). • Produce a rationalized content model and governance recommendations. • Deliver findings and recommendations that inform both the content model and future content production standards.

• Review strategy before content exists. You'll read content briefs, keyword strategies, and funnel plans before writing starts, and pressure-test them. If the targeting is off, the search intent is misread, or the funnel logic doesn't hold, you catch it at the brief stage, not the draft stage. • Edit for strategic alignment. Every draft gets checked against the strategy it was written to serve. You'll verify the copy matches the persona, the CTA fits the funnel stage, and the content actually satisfies the search intent we're targeting. • Create editing standards where they don't exist. If you notice a recurring writing problem, a missing tone of voice guide, or a gap in our editorial process, you build the fix. You don't wait to be asked, and you don't file it as someone else's problem. You do pause long enough to get leadership and team buy-in, because a standard only works if the people using it helped shape it. Fix what's broken, and fix it with the team rather than around them. • Spot ranking opportunities the brief missed. You read SERPs, not just drafts. If a piece could capture a featured snippet with a structural change, or a related keyword cluster is sitting there unclaimed, you flag it and adjust. • Run quality control. You're the last set of eyes before content ships. Clarity, flow, tone, accuracy, brand voice, and the unglamorous stuff like internal links, metadata, and formatting. You'll help formalize our QA process so quality doesn't depend on any one person being in the room. • Give writers feedback that makes them better. Direct, specific, actionable notes that explain the strategic reasoning, not just the correction. Our writers are good. Your job is to make them sharper.

• Edit existing content to improve its performance (optimize for keywords, refresh outdated information, images, and data). • Take ownership of assigned content pieces, from writing through to requesting supporting visuals and research. • Take ownership of specific page KPI’s to help push for increasing results on a quarterly basis. • Make sure articles are accurate, read well, and adhere to best SEO practices. Take responsibility for the quality of syntax, structure, and grammar of all commercial content. • Take responsibility for keeping the “source of truth” documents up to date. Research to authenticate facts, and statistics. • Collaborate with internal teams to optimize content reach, engagement, and conversion rates. • Implementing tracked experimental content pieces and changes in guidelines to help innovate general Hub content strategy. • Suggesting edits or amendments to content guidelines based on successful results of experimental content.

Role Description Our content department head is going on a planned leave in the near future. Before that happens, we need a senior editor in place who can hold the line on strategy and quality while she's out, then keep raising the bar when she's back. This starts as a contract role with a clear path to a full-time hire based on performance. Because of that timeline, we need someone who can ramp fast and operate independently. You'll get a real onboarding, documented strategy, and a team that knows what it's doing. You will not get six months to find your footing. What you'll actually do - Review strategy before content exists. - Edit for strategic alignment. - Create editing standards where they don't exist. - Spot ranking opportunities the brief missed. - Run quality control. - Give writers feedback that makes them better. Where this goes This role exists because our content department is growing faster than one director can quality-control. The interim coverage is the immediate need. The real opportunity is what comes after. The person who succeeds here will help build the editorial function itself: the standards, the QA program, the feedback systems that let a team scale without quality slipping. Who does well in this role - 5+ years editing strategic marketing content (SEO content, landing pages, email, PPC assets) in an agency or similar fast-moving environment. - You can read an SEO strategy document and find its weak points. - You work independently by default. - You're a genuine team player. - You're direct and kind in the same sentence. - You want more responsibility than your current role gives you. How the role works - Contract engagement to start, with conversion to full-time based on performance during the contract period. - Fully remote with meaningful overlap with US Eastern Time business hours. - Competitive contract rate commensurate with experience ($3,000-$5,000 a month). - Full-time conversion includes salary, benefits, PTO, and professional development budget.