• Own and scale growth across organic social, paid acquisition, SEO, lifecycle marketing, partnerships, influencer marketing and other emerging channels. • Build campaigns and experiments that generate measurable pipeline while continuously improving conversion throughout the funnel. • Make data-driven decisions by analyzing marketing data independently to determine campaign performance and success. • Help shape how Infisical is positioned in the market, building a brand that developers trust and recognize. • Leverage AI tooling, automation, and internal workflows to move faster and increase the impact of the marketing function.

• Research travel options based on client needs and preferences • Assist with planning vacations, cruises, hotel stays, and packaged travel experiences • Communicate with clients to understand their travel goals and priorities • Provide destination recommendations and general travel guidance • Organize itineraries and reservation details accurately • Support clients with updates or changes when needed • Provide professional and responsive service throughout the planning and travel process

• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels. • Manage campaign structure, budgets, bidding strategies, audience targeting, and placements. • Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones. • Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback. • Scale marketing spend while maintaining strong acquisition efficiency. • Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis. • Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates. • Report campaign performance using clear metrics and actionable insights. • Continuously experiment with new audiences, creatives, and acquisition opportunities.

Role Description Growth Consulting is a strategy consulting practice powered by Circana and focused on driving profitable growth. The team works with senior management at some of the world’s largest consumer packaged goods, retail, general merchandise, and over-the-counter healthcare companies, as well as private equity firms. As an Associate, you will lead workstreams within client engagements, act as a junior engagement manager on projects, and mentor Analysts and Senior Analysts along the way. You will join a growing practice that is uniquely positioned to help clients improve performance through speed to delivery, unparalleled data assets, industry-specific expertise, and a collaborative working style. Job Responsibilities - Own Engagement Workstreams: Manage engagements and workstreams effectively, leading the problem-solving process and beginning to independently lead engagements end-to-end. - Mentor and Manage Junior Team Members: Delegate to and manage Analysts and Senior Analysts smoothly and effectively, and help develop their analytical and client-facing skills. - Lead Storylining and Client Deliverables: Take the lead on storylining and deck structure, crafting concise, client-ready materials that follow clear logic and address the client's strategic questions. - Own Day-to-Day Client Relationships: Actively participate in client meetings, manage day-to-day junior client interaction, and build trust-based relationships with client stakeholders. - Support Business Development: Help create frameworks for new proposals and provide input to proposals, supporting Principals and Partners in business development efforts. - Lead Custom Analytics Work: Own custom analytics workstreams for Growth Consulting engagements, applying strong quantitative and technical skills to build bespoke data solutions that go beyond standard analyses. Qualifications - An undergraduate degree, preferably in business, marketing, consumer insights, statistics, or economics; an MBA or other advanced degree is a plus. - 4+ years of relevant work experience, including demonstrated experience managing workstreams or engagements and mentoring junior team members. - Proficiency in Microsoft Office (PowerPoint and Excel) required; experience with market measurement or panel data such as Circana or NIQ, and/or custom analytics work, strongly preferred. - Demonstrated ability to manage expectations and timelines with senior team members, delegate effectively, and exercise sound judgment in ambiguous or fast-moving situations. Requirements - Stay Curious: Being hungry to learn and grow, always asking the big questions. - Seek Clarity: Embracing complexity to create clarity and inspire action. - Own the Outcome: Being accountable for decisions and taking ownership of our choices. - Center on the Client: Relentlessly adding value for our customers. - Be a Challenger: Never complacent, always striving for continuous improvement. - Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. - Commit to each other: Contributing to making Circana a great place to work for everyone. Benefits - Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.