• Drive campaigns, communications, and programs that keep customers engaged, informed about new features, and aware of the full value of the platform. This is not just newsletters — it’s a strategic function that directly impacts retention and expansion. • Build and scale Absorb Academy as the flagship customer education experience — built entirely on our own LMS. Create certification programs, onboarding paths, and advanced training that drive product adoption and serve as a live showcase of our platform’s capabilities. • Own the programs, content, and touchpoints that drive product adoption across the customer base. Partner with Product to identify usage gaps, build adoption playbooks, and ensure customers realize the full value of their investment. This is the foundation of gross retention. • Build a community of customer champions. Create case studies, reference programs, and advocacy initiatives that support sales and marketing while deepening customer relationships. • Partner with GTM and Sales to identify expansion opportunities surfaced through usage data and customer engagement. Create the materials and moments that turn satisfied customers into bigger customers.

• Own and scale growth across organic social, paid acquisition, SEO, lifecycle marketing, partnerships, influencer marketing and other emerging channels. • Build campaigns and experiments that generate measurable pipeline while continuously improving conversion throughout the funnel. • Make data-driven decisions by analyzing marketing data independently to determine campaign performance and success. • Help shape how Infisical is positioned in the market, building a brand that developers trust and recognize. • Leverage AI tooling, automation, and internal workflows to move faster and increase the impact of the marketing function.

• Research travel options based on client needs and preferences • Assist with planning vacations, cruises, hotel stays, and packaged travel experiences • Communicate with clients to understand their travel goals and priorities • Provide destination recommendations and general travel guidance • Organize itineraries and reservation details accurately • Support clients with updates or changes when needed • Provide professional and responsive service throughout the planning and travel process

• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels. • Manage campaign structure, budgets, bidding strategies, audience targeting, and placements. • Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones. • Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback. • Scale marketing spend while maintaining strong acquisition efficiency. • Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis. • Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates. • Report campaign performance using clear metrics and actionable insights. • Continuously experiment with new audiences, creatives, and acquisition opportunities.