• Deliver accurate and empathetic information about disease progression, symptoms, and unmet needs for patients and caregivers • Empower patients and caregivers with knowledge and tools to navigate their DMD or SMA journey • Educate patients and caregivers about the benefits, proper use, and potential side effects of the brand product(s), ensuring adherence to company-approved materials and guidelines • Provide resources and education on treatment expectations • Develop relationships with local advocacy chapter leads and attend events throughout the country by hosting the Novartis table, meeting with DMD or SMA families, answering questions and delivering presentations • Reactively respond to virtual inquiries from patients and/or caregivers that come through via phone or email • Hold virtual meetings with local patient advocacy leads and/or local communities to provide education; these events may occur on weekends or weekdays after hours • Provide insights/learnings to cross functional teams to help support development of educational materials, presentations, and resources to further patient and caregiver understanding • Identify gaps in patient and caregiver knowledge and provide recommendations for improving educational content • Document interactions and feedback from patients and caregivers to improve the education program and support outcomes tracking • Contribute and participate in required internal and business reviews; may include preparation of meeting materials • Contribute and participate in functional planning for tactical plan, budgeting, etc. • Maintain high scientific and current knowledge about responsible products and therapeutic areas and maintain working knowledge of required platforms and processes (Concur, Salesforce, FUSE, etc.)

• Promotes approved indications of BMS products within a defined territory or region to meet or exceed assigned sales targets in a compliant manner. • Creates demand for BMS medicines by articulating in a balanced manner the clinical and scientific rationale for use of products in appropriate patients. • Engages with and continuously maintains/grows a high level of scientific expertise in all assigned products and therapeutic areas. • Prepares and successfully implements comprehensive territory and account plans. • Proactively uses available tools such as CE^3 to derive insights and to dynamically inform call plans. • Provides feedback on experience using these tools to leadership to enable continuous improvement. • Demonstrates scientific expertise and passion in using approved scientific resources and publications to present information to HCPs and ensures medical accuracy. • Conducts in-office presentations (e.g., lunch and learns) and discusses product-related scientific information with HCPs that is consistent with label. • Organizes external speaker programs, selecting speakers from list approved by Speakers Bureau and facilitating scheduling and logistics. • Maintains a high level of working expertise on emerging data for approved indications. • Engages real-time medical support through Medical on Call to reactively answer unsolicited questions and complex technical inquiries. • Proactively collaborates with other field teams to ensure the best Customer Experience (Cx) for HCPs. • Gathers and shares relevant insights and information internally with the appropriate stakeholders to enable BMS to better serve its customers. • Complies with all laws, regulations, and policies that govern the conduct of BMS.

• Build community engagement through newsletters and touchpoints • Own organic social presence and mobilize communities • Create and manage referral programs

• Build Wolf Games' Marketing Function. Own the creation of Wolf Games' marketing strategy and operating model from the ground up. You'll establish the company's brand positioning, go-to-market approach, and marketing systems, creating the foundation for how Wolf communicates with players, partners, and the broader industry. You'll define priorities, build repeatable processes, and lay the groundwork for a marketing organization that scales alongside the business. • Grow an Owned Player Audience. Build and nurture Wolf Games' direct relationship with players. You'll develop our community strategy, launch and grow player spaces like Discord, and establish repeatable approaches for attracting, engaging, and retaining early players across multiple game launches. Your goal is to create an audience that follows Wolf Games—not just individual titles—and becomes an ongoing source of feedback, advocacy, and momentum. • Lead Brand & Content Strategy. Define how Wolf Games presents itself across every public touchpoint. You'll own brand positioning, messaging, website strategy, social presence, and our build-in-public content engine, ensuring every interaction reinforces who we are and what we're building. Partnering with Creative, you'll direct content strategy and campaigns that serve both players and commercial partners. • Own Game Launch Marketing. Lead the marketing strategy behind every game launch. You'll create repeatable launch playbooks that bring together community, content, creative, and partner marketing into coordinated campaigns that maximize awareness, engagement, and long-term player retention. Each launch should strengthen both the Wolf Games brand and the systems that support future releases. • Measure, Learn & Scale. Define the metrics that matter and continuously improve how marketing contributes to the business. You'll establish measurement frameworks for audience growth, community health, launch performance, and brand awareness, using data and experimentation to refine strategy, identify new opportunities, and demonstrate marketing's impact on player engagement and commercial success.