• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling. • Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations. • Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.). • Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics. • Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

• Analyze the performance of advertising campaigns • Search for growth points in marketing metrics • Build and automate marketing dashboards • Analyze the quality of acquired traffic and its monetization • Develop recommendations for the marketing team • Test hypotheses on ad campaign optimization together with the User Acquisition team • Draw conclusions and propose solutions that improve traffic-buying efficiency and marketing ROI

• Analyze marketing performance across channels, including paid acquisition, events, product marketing, and website performance. • Build, maintain, and improve dashboards for different marketing teams. • Support marketing stakeholders with ad-hoc analyses, metric investigations, and reporting. • Work with acquisition funnels, marketing costs, and attribution models. • Collaborate closely with Sales Analytics and Unit Economics. • Help improve data quality, align metric definitions, and reduce inconsistencies across dashboards and reports. • Support day-to-day analytical needs of marketing teams while contributing to long-term improvements in marketing analytics.

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives. • Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies. • Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact. • Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization. • Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements. • Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy. • Develop marketing assets including landing pages and email templates to support demand generation efforts. • Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights. • Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience. • Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement. • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.