BD - Becton, Dickinson and Company was founded in 1897 with a vision to improve patient outcomes in healthcare. The global medical technology company has grown
Global Director, Sales Enablement
Location
California
Posted
3 days ago
Salary
0
Seniority
Lead
Job Description
Global Director, Sales Enablement
BD - Becton, Dickinson and Company
• Develop and own the global sales enablement strategy, aligned with enterprise commercial priorities • Translate commercial strategy into clear expectations, tools, and training for field execution • Act as a strategic partner to senior commercial leadership on improving sales effectiveness • Lead global adoption and reinforcement of formal sales methodologies, including: Miller Heiman, SPIN Selling and Challenger Selling • Design and deploy structured training in core selling skills, including: Objection handling, Discovery and qualification, Value‑based selling, Negotiation and closing, Competitive differentiation • Establish and support standardized global approaches for: Sales funnel and pipeline management, Opportunity management and deal strategy, Territory planning and coverage models, Quarterly Business Reviews (QBRs) • Partner with Sales Operations to ensure processes are clearly defined, embedded, and consistently executed • Enable data‑driven decision‑making and predictable revenue performance • Design and deliver global sales manager enablement programs focused on: Coaching and performance management, Funnel, pipeline, and forecast inspection, Opportunity and account strategy reviews, Effective QBR preparation and facilitation, Driving adoption of sales methodologies and tools • Equip frontline and second‑line leaders to serve as primary coaches and enablers of execution excellence • Develop manager playbooks, training curricula, and coaching frameworks • Partner closely with Global Segment Product Management and Marketing to support new product introductions and lifecycle management • Ensure sales readiness for new and existing products by delivering: Clear and differentiated value propositions, Consistent marketing claims and positioning, Compelling value driven sales messaging aligned to buyer needs • Collaborate on the development and deployment of: Sales collateral and tools, Competitive differentiation guides, Product training and launch enablement assets • Ensure field teams are fully equipped to articulate value, position differentiation, and drive adoption across markets • Identify sales capability gaps through: Performance and funnel data analysis, Win/loss and deal reviews, Feedback from regional sales leadership • Prioritize and implement enablement initiatives to close gaps (e.g., objection handling, account strategy, competitive positioning) • Continuously evolve enablement programs based on outcomes and market dynamics • Partner with regional commercial leaders to drive adoption and effectiveness of enablement initiatives • Collaborate with Sales Operations, Marketing, Product Management, HR/Learning, Customer Engagement and Digital teams • Define and track metrics to evaluate enablement effectiveness, including: Adoption and proficiency, Funnel quality and conversion rates, Deal velocity and win rates, Sales manager coaching effectiveness • Ensure enablement initiatives deliver measurable commercial impact
Job Requirements
- Bachelor’s degree required; MBA or equivalent preferred
- 10+ years of experience in sales, sales enablement, commercial excellence, or sales leadership
- Experience tailoring content and deploying for diverse markets (APAC, EMEA, LATAM and NA)
- Strong expertise in sales process design and sales manager enablement
- Experience supporting product launches and value‑based commercialization
- Strong understanding and proficiency with CRM platforms, Learning Management Systems (LMS) and training platforms, and Sales Enablement tools.
- Experience in a complex, matrixed global organization preferred.
- Strong executive communication and facilitation skills preferred.
- Demonstrated change‑management capability preferred.
- Proficiency in using metrics and analytics to demonstrate ROI and impact preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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