Reddit, Inc. logo
Reddit, Inc.

Dive into anything

Lead Product Adoption Strategist, Mid-Market

Product Adoption SpecialistCustomer SuccessFull TimeRemoteSeniorTeam 501-1,000Since 2005H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

9 days ago

Salary

$182K - $254.8K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglishGo

Job Description

Lead Product Adoption Strategist, Mid-Market

Reddit, Inc.

• Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue. • Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America. • Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM. • Work with top opportunity advertisers to activate and grow strategic product opportunities. • Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals. • Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products. • Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development. • Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership.

Job Requirements

  • 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
  • A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.
  • A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
  • Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
  • Proficient in Google Suite and Salesforce.

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave

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