• Build and drive data-driven SEO programs, including semantic and internal linking, technical optimization, and content strategy, with a focus on new-user acquisition and GMV growth. • Go deep on technical and onsite SEO. • Use GSC, GA, Ahrefs/Semrush, and Screaming Frog to back every decision, and measure success in terms of business outcomes - GMV and revenue impact. • Set your own quarterly goals and manage your own time and priorities, with regular sync check-ins to keep your lead aligned on progress and direction. • Collaborate cross-functionally with Content & Localization, the Offsite SEO team, and DevOps - to align on strategy, budget, and site-structure implementation. • Think in the long term: this is a 2–5 year strategic effort, not a short-term project, so you'll be expected to define durable, long-term action points alongside near-term execution.

• Work closely with the content team to align SEO objectives with content strategy, ensuring that content is optimized for both search engines and user experience. • Develop and execute content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that aligns with client goals. • Utilize Voice of Customer (VoC) insights and keyword research to inform content creation, ensuring that messaging resonates with target personas. • Conduct content audits to identify gaps and opportunities, recommending improvements to boost organic search visibility. • Optimize existing content for SEO, ensuring that all digital assets adhere to the latest SEO guidelines and best practices. • Lead the development and implementation of comprehensive SEO strategies tailored to the specific needs of B2B clients, with an emphasis on increasing organic traffic and improving search engine rankings. • Perform in-depth keyword research, focusing on high-intent keywords that drive qualified traffic and conversions. • Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawlability, and indexing. • Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to enhance SEO performance. • Collaborate with the development team to ensure that SEO best practices are followed during website updates and redesigns. • Drive off-page SEO strategies, including link building, outreach, and digital PR, to enhance domain authority and backlink profiles. • Analyze competitors' SEO strategies to identify gaps and opportunities for improvement. • Lead client calls, presenting SEO performance reports, discussing strategic initiatives, and managing expectations effectively. • Prepare and deliver detailed SEO reports, including analysis of traffic, rankings, conversions, and other key metrics. • Provide clients with actionable insights and recommendations based on data-driven analysis, helping them achieve their digital marketing objectives. • Stay updated on the latest SEO trends, algorithm updates, and industry developments, continuously refining strategies to maintain and improve performance. • Collaborate with cross-functional teams, including web developers, designers, and content creators, to deliver cohesive and impactful digital marketing campaigns. • Contribute to internal knowledge sharing and team development by staying abreast of emerging SEO tools and techniques.

• Diseñar y ejecutar estrategias avanzadas de SEO Off-Page • Construir relaciones con medios y gestionar campañas de prospección • Optimizar metadatos, enlazado interno y crear/actualizar landing pages • Monitorear de forma diaria la salud del sitio • Utilizar Ahrefs de forma diaria para estudiar a la competencia • Medir el impacto real de los backlinks adquiridos

• Auditing existing websites • Competitive research and benchmarking • Content optimization • On page optimization • Link building outreach • Analysing data to identify trends and making recommendations to optimize the trends • Monitoring Industrial changes • Understand the products and services provided by company • Maintaining healthy relations with clients and customers • Adhering to company policies, rules and regulations