• Work closely with the content team to align SEO objectives with content strategy, ensuring that content is optimized for both search engines and user experience. • Develop and execute content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that aligns with client goals. • Utilize Voice of Customer (VoC) insights and keyword research to inform content creation, ensuring that messaging resonates with target personas. • Conduct content audits to identify gaps and opportunities, recommending improvements to boost organic search visibility. • Optimize existing content for SEO, ensuring that all digital assets adhere to the latest SEO guidelines and best practices. • Lead the development and implementation of comprehensive SEO strategies tailored to the specific needs of B2B clients, with an emphasis on increasing organic traffic and improving search engine rankings. • Perform in-depth keyword research, focusing on high-intent keywords that drive qualified traffic and conversions. • Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawlability, and indexing. • Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to enhance SEO performance. • Collaborate with the development team to ensure that SEO best practices are followed during website updates and redesigns. • Drive off-page SEO strategies, including link building, outreach, and digital PR, to enhance domain authority and backlink profiles. • Analyze competitors' SEO strategies to identify gaps and opportunities for improvement. • Lead client calls, presenting SEO performance reports, discussing strategic initiatives, and managing expectations effectively. • Prepare and deliver detailed SEO reports, including analysis of traffic, rankings, conversions, and other key metrics. • Provide clients with actionable insights and recommendations based on data-driven analysis, helping them achieve their digital marketing objectives. • Stay updated on the latest SEO trends, algorithm updates, and industry developments, continuously refining strategies to maintain and improve performance. • Collaborate with cross-functional teams, including web developers, designers, and content creators, to deliver cohesive and impactful digital marketing campaigns. • Contribute to internal knowledge sharing and team development by staying abreast of emerging SEO tools and techniques.