Role Description Looking for Philippines-based candidates. Job Role: Digital Marketing & Website Specialist Compensation range: $2,000 AUD - $2,500 AUD / Monthly Engagement type: Independent Contractor Agreement Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time. Role Overview: You will be responsible for driving the technical performance, optimisation, and digital infrastructure that powers the company’s marketing and customer experience. Working closely with the Head of Marketing & Customer Experience, this role ensures the club's website, ticketing platform, search visibility, marketing automation, analytics, and customer database operate seamlessly to deliver a high-performing digital journey from first interaction through to ticket purchase, membership, event attendance, and customer retention. Bringing critical digital capabilities in-house, the role combines website development, technical SEO, CRM management, paid search, performance reporting, and lifecycle marketing to support the club's racing calendar, hospitality offerings, memberships, functions, and major events. This is an ideal opportunity for a hands-on digital specialist who enjoys both building and optimising digital experiences, is confident working within WordPress, and is passionate about using technology, data, and automation to improve customer engagement and commercial outcomes. Key Responsibilities - Website Development & Management - Independently develop, maintain and optimise the company's WordPress website without reliance on external agencies. - Build and customize website themes, templates, landing pages and plugins. - Manage website integrations, troubleshooting, hosting coordination, security, backups and uptime monitoring. - Continuously improve website usability, customer experience and conversion performance. - Ensure website content remains accurate, current and aligned with marketing campaigns and business objectives. - Technical SEO & Website Performance - Lead all technical SEO initiatives including site architecture, page speed optimisation, Core Web Vitals, schema markup, crawlability, indexing and error resolution. - Execute on-page SEO best practices including metadata, heading structures, internal linking and image optimisation. - Monitor website health and search performance using Google Analytics 4 and Google Search Console. - Research and implement emerging AI-powered technologies and automation opportunities that enhance marketing performance and operational efficiency. - Ticketing & Digital Sales - Build, manage and optimise ticketing across memberships, sponsorships, racedays and events using Flicket. - Maintain consistency between the website and ticketing platform, ensuring accurate pricing, branding, content and customer purchase journeys. - Manage ticket hierarchies and sales configurations throughout campaign lifecycles. - Monitor ticket sales performance and provide actionable reporting and recommendations. - Marketing Automation & CRM - Build and manage lifecycle marketing journeys within Braze, including welcome series, membership renewals, win-back campaigns, birthday offers, event reminders and post-event communications. - Develop and deploy segmented EDM and SMS campaigns based on marketing briefs. - Personalise communications using Liquid templating and customer data. - Maintain CRM database integrity through data cleansing, deduplication, subscription management and deliverability best practices. - Manage and validate integrations between Flicket and Braze, ensuring customer data remains accurate and complete. - Paid Search & Analytics - Build, manage and optimize Google Ads campaigns, including remarketing strategies. - Maintain Google Analytics 4, Google Tag Manager, conversion tracking, event measurement and marketing pixels. - Produce regular reports on website, campaign and customer performance, providing insights and recommendations for ongoing optimisation. - Digital Presence & Listings - Maintain the company's digital listings across tourism and third-party platforms including Google Business Profile, Australian Tourism Data Warehouse (ATDW), TripAdvisor and strategic partner websites. - Ensure all listings remain accurate, consistent and reflective of current events, offerings and branding. - Collaboration - Work closely with the Head of Marketing & Customer Experience to deliver digital marketing initiatives that support commercial objectives. - Partner with internal stakeholders to ensure campaigns are technically delivered on time and to a high standard. - Provide technical expertise and recommendations that improve customer experience and digital performance across the organisation. Qualifications - Demonstrated experience developing and maintaining WordPress websites, including HTML, CSS and PHP. - Strong understanding of technical SEO and on-page SEO best practices. - Advanced experience with Google Analytics 4, Google Tag Manager, conversion tracking and Google Search Console. - Working knowledge of Google Ads campaign management and optimisation. - Experience using Braze or a comparable marketing automation platform to build customer journeys and lifecycle campaigns. - Strong understanding of CRM management, customer segmentation and database hygiene. - Graphic design capability using tools such as Adobe Creative Suite or Canva. - Excellent written and verbal English communication skills. - Ability to work collaboratively during Australian Eastern Standard Time (AEST) business hours. - Highly organised with exceptional attention to detail and the ability to manage multiple projects simultaneously. Nice to Have - Experience managing Meta Ads campaigns. - Experienced using Monday.com or similar tools. - Knowledge of APIs, webhooks and marketing platform integrations. - Experience with Braze Web SDK implementation. - Experience within hospitality, events, sport, entertainment or membership-based organisations. Key Performance Indicators - Website performance, speed, security and uptime. - Growth in organic search visibility and website traffic. - Improved website conversion rates and digital customer experience. - Accuracy, consistency and conversion of ticketing pathways. - Timely delivery and performance of EDM, SMS and marketing automation campaigns. - Database health, data integrity and CRM reliability. - Effectiveness of paid search campaigns and marketing attribution. - Quality of reporting, insights and optimisation recommendations. - Positive feedback from members, guests and internal stakeholders. - Contribution towards the Marketing & Customer Experience team's commercial objectives. Work Health & Safety - All employees are expected to follow the company's Work Health & Safety policies, procedures and safe work practices. - Comply with all reasonable safety instructions provided by supervisors and management. - Immediately report hazards, incidents or unsafe conditions. - Conduct work in a manner that protects the health and safety of themselves and others. Our Values - Honesty – We act with integrity, build trust and communicate openly. - Collaboration – We work together and support one another to achieve shared success. - Enjoyment – We create a positive environment where people enjoy coming to work. - Excellence – We continually improve, embrace learning and strive to deliver exceptional experiences for our members, guests and community. Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work. - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).

• Support the end-to-end planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta, YouTube, TikTok, CTV, and other DSPs • Take full ownership of complex, multi-channel initiatives, ensuring projects are delivered on time, within scope, and aligned with business objectives • Establish project timelines, workflows, and execution plans while proactively identifying risks and driving resolution • Oversee campaign budgets, forecasting, pacing, and performance optimization to maximize ROI • Ensure consistency, quality control, and adherence to best practices across all campaign deliverables • Support the development and execution of internal communication strategies to effectively inform and engage employees • Drive external digital communication initiatives that increase brand visibility, customer engagement, and revenue growth • Serve as a key point of contact for communications strategy across cross-functional initiatives and campaigns • Provide ongoing mentorship and guidance to selected team members, supporting both technical skill development and customer-facing soft skills • Analyze campaign performance and customer behavior to identify insights and inform optimization strategies • Facilitate collaboration across stakeholders to move projects forward and resolve dependencies • Identify opportunities to improve tools, processes, and campaign strategies to increase efficiency and effectiveness.

Role Description We are seeking a highly creative and strategic Marketing Professional to take ownership of the firm's advertising and content strategy. This role is ideal for someone who thrives on transforming ideas into compelling marketing campaigns that generate results. You will play a key role in developing creative concepts, writing persuasive scripts, analyzing campaign performance, and continuously refining marketing strategies to maximize lead generation. As the role evolves, you will have the opportunity to expand your impact across broader marketing, branding, and social media initiatives while working closely with leadership to support the firm's long-term growth. Monthly Compensation: 1,245 to 1,350 USD - Develop creative concepts for digital advertising campaigns that align with the firm's marketing objectives. - Work independently while effectively managing multiple projects and deadlines. - Stay informed on emerging marketing trends, digital platforms, and best practices. - Assist in developing and executing broader content marketing initiatives as the role expands. - Collaborate with the videographer to ensure marketing messages are effectively translated into video content. - Analyze campaign performance and key performance indicators (KPIs) to identify opportunities for optimization. - Research industry trends, competitors, and successful marketing campaigns to generate innovative ideas. - Support social media content planning and creative direction. - Continuously test, refine, and optimize advertising strategies to improve lead generation and campaign performance. - Maintain consistency in brand messaging and tone across all marketing materials. - Recommend creative improvements based on campaign data, audience behavior, and market trends. - Write engaging and persuasive scripts for video advertisements, social media content, and other marketing initiatives. Qualifications - Proven experience in digital marketing, marketing strategy, or content marketing. - Strong copywriting and storytelling skills, particularly for video advertising and digital campaigns. - Experience developing creative marketing concepts from ideation through execution. - Ability to analyze campaign metrics and translate data into actionable recommendations. - Strong understanding of digital advertising platforms and performance marketing principles. - Excellent research, organizational, and communication skills. - Self-motivated, proactive, and comfortable working independently. - Creative thinker with strong attention to detail and problem-solving abilities. - Experience collaborating with creative teams, including video production, is highly preferred. - Familiarity with social media marketing and content strategy is a plus. Requirements - Schedule - Monday to Friday from 10:00 AM to 7:00 PM (Approx. 10:00 AM – 7:00 PM EST, flexible within 10:30–7:30 PM range) - Timezone: EST Required Skills - Digital Marketing - Marketing Strategy - Copywriting - Content Creation - Campaign Analysis - Social Media Marketing - Creative Thinking - Analytical Skills - Communication Skills - Attention to Detail - Organization - Problem Solving Languages - English - Spanish

• Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs. • Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts. • Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms. • Manage email campaigns, including segmentation strategies & automation pieces. • Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs. • Design, build, and maintain our social media presence. • Design and manage Social media and digital marketing Advertising campaigns, and implement social media strategy to align with business goals. • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).