Spellbook logo
Spellbook

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Global Events Marketing Manager

EventsEventsFull TimeRemoteLeadTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Worldwide

Posted

4 days ago

Salary

C$105K - C$130K / year

Seniority

Lead

No structured requirement data.

Job Description

Global Events Marketing Manager

Spellbook

Role Description We're hiring a Global Events Marketing Manager to own Spellbook's events strategy end-to-end — flagship conferences, executive experiences, and everything that supports pipeline and revenue along the way. You'll shape what these experiences look and feel like, working closely with creative and production partners to bring your vision to life, while making sure every program ties back to a clear business outcome. This is a role for someone who thinks about events strategically first and tactically second. Responsibilities - Global Events Strategy & Ownership: - Own Spellbook's global events strategy and calendar end-to-end — from flagship conferences to executive dinners, roundtables, and partner activations — ensuring every program ladders up to clear business goals. - Set the concepts, brand moments, and guest experience standards our team and partners deliver against. - Own the events budget, prioritizing investment across programs based on expected pipeline and revenue impact. - Agency & Vendor Direction: - Brief, direct, and hold creative, production, and experiential agencies accountable to a high bar, bringing your own taste and judgment into the room so the final experience matches your vision. - Run RFPs and select agency/vendor partners, managing multiple partners simultaneously on a single program when needed. - GTM Partnership & Business Impact: - Partner closely with Sales leadership to define target accounts, event goals, and success metrics before a single logistics decision gets made. - Work in lockstep with Demand Generation so event programs and pipeline campaigns move as one motion — audience strategy, pre-event outreach, and post-event nurture should all be aligned, not siloed. - Track and report on event performance against pipeline, meetings booked, and revenue impact, and use that data to shape the next quarter's strategy. - Team & Process: - Provide strategic direction and mentorship to the broader field marketing team, raising the bar for how we plan and execute events. - Capture learnings after every program and continuously improve the scalability and repeatability of our events motion. - Other responsibilities as required. Qualifications - You have 7+ years of experience in event marketing, field marketing, or experiential marketing, including at least one flagship event you owned as the primary point of accountability — budget, creative direction, and outcomes included. - You have a genuine point of view on what makes an event great — you lead with "what should people feel?" not just "what's the run of show?" — and you can point to specific events where that instinct shaped the outcome. - You've worked in an agency environment or partnered closely with creative, production, or experiential agencies, and know how to brief, direct, and hold them to a high bar. - You can tie event strategy directly to business outcomes — pipeline generated, deals accelerated, revenue influenced — and you're fluent in the metrics that prove it. - You have a strong working understanding of demand generation and are comfortable partnering in lockstep with a demand gen team so events and campaigns pull in the same direction. - You're comfortable owning a budget and making tradeoffs across a portfolio of programs, not just executing one event at a time. - You have exceptional cross-functional collaboration skills, especially with Sales and Demand Gen leadership. - You're a strong communicator, equally comfortable briefing a creative agency and presenting event ROI to leadership. Nice to Haves - Experience building or scaling an events function into a broader team and process. - Experience in legal tech or another B2B SaaS company selling into similar buyer personas. - Experience running global or multi-region event portfolios, not just North America. Benefits - Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done. - Access our company-paid group benefits for you and your family, with $1,000 towards mental health support. - Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year. - Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows. - Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee.

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