• Own and continuously improve client-facing marketing collateral across all five business units, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and underwriting. • Work closely with the Chief Strategy Officer and business unit leaders to develop new ideas and approaches for how ARMStrong presents its services to the market. • Build and maintain a library of prospect dossiers and meeting prep tools to equip sales reps with personalized conversation hooks and competitive intelligence ahead of prospect meetings. • Partner with sales leadership to identify and reduce administrative burdens on reps, freeing capacity for prospect engagement and cross-sell activity. • Support the cross-sell strategy by developing materials and tracking tools that help reps identify and act on multi-BU opportunities within existing client relationships. • Own and evolve the brand identity, messaging, and visual standards for ARMStrong and each of its five business unit brands, ensuring consistency and differentiation across all touchpoints. • Develop clear, compelling positioning for each business unit that resonates with P&C company buyers and distinguishes ARMStrong from competitors. • Lead the development of ARMStrong's AI positioning and messaging strategy, helping the company articulate its AI capabilities clearly and credibly to the market. • Ensure all sales materials, website content, and external communications reflect a coherent and up-to-date point of view on how ARMStrong uses AI to deliver better outcomes for P&C companies. • Own and continuously improve the websites for ARMStrong and each business unit, working with agency partners to ensure they effectively communicate value propositions, reflect the company's scale and credibility, and support inbound interest. • Develop and execute an SEO strategy to improve organic visibility across relevant P&C insurance search terms and buyer intent signals. • Oversee content strategy including case studies and white papers that support business development and reinforce ARMStrong's market authority. • Partner with the Chief Strategy Officer and business unit leaders to refine and execute go-to-market plans for ARMStrong's services, with particular focus on cross-sell strategy across the five BUs. • Develop and maintain cross-sell tracking and reporting tools that give leadership visibility into pipeline activity, conversion rates, and opportunities across business units. • Manage conference and event strategy, including coordination of ARMStrong's presence, pre and post-event sales enablement materials, and follow-up outreach to maximize the return on each event. • Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates.

Role Description We're looking for a Marketing Director to own RNDA's internal marketing engine from top to bottom. This is not a client-facing role. You are responsible for making sure the agency itself has a full pipeline of qualified sales calls, consistent traffic, and campaigns that convert. You'll set the strategy AND execute it. Landing pages, emails, DM funnels, the full funnel. You'll coordinate with our paid media buyer and social media manager, but the marketing plan and output is yours to own. You need to be comfortable building the thing, not just talking about it. What You Own - Marketing Strategy: Develop and execute the agency's internal marketing plan. Plan quarterly campaigns, set KPIs, and adjust based on performance data. You decide what we run, when, and why. - Landing Pages & Sales Pages: Build, edit, and optimize landing pages and sales funnels in GoHighLevel or similar platforms. You're writing the copy and structuring the page, not handing it off. - Email & SMS: Own the full lifecycle — nurture sequences, launch campaigns, re-engagement flows, and list segmentation. Write the copy, build the automations, monitor deliverability. - DM Funnel Strategy: Manage and optimize our AI-powered DM funnel. Write and refine scripts, monitor conversion rates, A/B test messaging, and make sure qualified leads move to sales calls. - Conversion Rate Optimization: Continuously test and improve every stage of the funnel — ad click to page visit, page visit to lead, lead to call booked, call booked to call held. - Paid Media Coordination: Work directly with our media buyer on ad strategy, audience targeting, creative direction, and budget allocation. You're not running the ads, but you're directing the strategy and reviewing performance daily. - Social Media Coordination: Work with our social media manager to make sure organic content supports pipeline goals. Align content themes with campaigns, launches, and offers. - Reporting & Analytics: Own weekly and monthly marketing performance reporting. Track traffic, leads, CPL, calls booked, conversion rates, and CAC. Know what's working, what's not, and have a plan for both. - Launch Execution: Plan and execute marketing launches for the agency's own offers. Coordinate assets, timelines, and cross-channel promotion to hit launch targets. - Marketing Tech Stack: Manage and optimize our marketing tools — GoHighLevel (CRM, funnels, automations), email platforms, landing page builders, tracking/attribution, and AI marketing tools. Qualifications - 4+ years of hands-on marketing experience, ideally running marketing for a service-based business, agency, or high-ticket offer. - Proven track record of building funnels that generate qualified leads and sales calls — not just brand awareness. - Strong copywriting skills — you can write a high-converting sales page, email sequence, and DM script without needing a copywriter. - Experience with landing page builders and CRM platforms (GoHighLevel, ClickFunnels, Unbounce, HubSpot, or similar). - Experience managing or coordinating paid media campaigns (Meta Ads, Google Ads) — you don't need to be the media buyer, but you need to speak the language and direct strategy. - Comfortable with marketing analytics — CPL, CAC, ROAS, conversion rates, attribution. - Experience with email/SMS marketing platforms and automation workflows. - Self-directed. You don't wait to be told what to do. You see what needs to happen and you move. - Strong project management — you can manage timelines, coordinate with multiple team members, and keep launches on track. Requirements - Experience marketing premium services ($2,500+/month offers). - Familiar with GoHighLevel specifically. - Experience with AI tools for marketing workflows (chatbots, AI copy tools, automation). - Experience with Meta Ads creative briefing and audience strategy. - Background in or understanding of the coaching, consulting, or expert-led business space. Benefits - Fully remote, US-based team. - Fast-moving, execution-heavy culture — we build, we don't just plan. - Direct communication — no politics, no fluff. - You'll work directly with the CEO and have real ownership of the marketing function.

• Own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes. • Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+). • Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team. • Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments. • Lead website strategy, conversion rate optimization, and user experience improvements. • Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities. • Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales. • Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion. • Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact. • Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results. • Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.

Role Description The Course Director is responsible for the creation, development, and successful launch of Platzi courses. This role ensures every course follows the Platzi Teaching Methodology, maximizes student retention, and connects directly to real market skills. The Course Director works across the entire lifecycle: - Syllabus design - Teacher selection and coaching - Production oversight - Launch strategy - Continuous optimization based on data As Course Director, you will: - Design high-impact courses with clear goals, practical projects, and strong student retention. - Build effective syllabi and ensure every class meets Platzi’s teaching standards. - Select, onboard, and mentor teachers to deliver engaging and inspiring content. - Oversee the full production process, from planning to launch, working with cross-functional teams. - Monitor key metrics (Started, Enrollment, Completion) and optimize courses to maximize retention and impact. Qualifications - 4+ years in education, instructional design, curriculum development, or related fields. - Experience managing teachers, content creators, or creative/production projects. - Solid foundations in technology (e.g., basic programming) and the ability to feel comfortable working in tech-driven environments. - Proficiency in English at a minimum B2 level. - Deep understanding of adult learning principles and online teaching best practices. - Strong project management, organization, and cross-functional coordination. - Ability to coach and mentor with empathy and high standards. - Analytical mindset with comfort in using data dashboards to track outcomes. Requirements - Background in technology, business, or creative industries. - Familiarity with LATAM markets and their educational/tech trends. Benefits - With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories. - We provide you with all the books you need to grow professionally on Kindle, and we give you the Kindle too 😉. - At Platzi, we believe in gender equity and the importance of parents in the upbringing and care of their children. We make this a reality for new mothers and fathers through extended maternity and paternity leave. - All members of the Platzi Team have the opportunity to own a part of Platzi and have company shares. - You have 15 days of vacation per year regardless of the country you are in, starting from the moment you join the team. - We care about your emotional health by covering the first four online therapy sessions with specialized companies. - Although we are in different parts of the world, Platzi teams meet in person during the year to exchange ideas, build, and strengthen bonds. - Every year, the entire team gathers somewhere in the world for a week to meet face-to-face, get to know each other, have interesting discussions, and plan ambitious projects.