Director, Paid Search USA - Remote Full time R26_546 Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Director, Paid Search, you will lead a portfolio of clients and be a senior, day‑to‑day owner of the client relationship and growth agenda in partnership with the Senior Client Partner and Pod Leader as appropriate. You will align account team recommendations to client goals, set clear expectations, and foster trust with senior stakeholders by proactively creating high‑value moments to meet, present, and influence decisions. You’ll partner with internal leaders to resolve escalations quickly, connect Search to other channels (Social, Commerce/Retail Media, TVAD, Creative), and translate platform, competitive, and Bliss Point insights into executive‑ready actions. You will also own the financial health of your team and channel(s) for your clients (e.g. margin, utilization/capacity, and forecast accuracy) working closely with your Pod Leader and Finance. Key Responsibilities Client‑Centric - Own executive relationships and the client growth agenda: align strategy to P&L, inventory, and customer journey; frame trade‑offs and secure decisions in QBRs/steercos on options/trade‑offs., align full‑funnel Search plans to business goals - Anticipate issues and drive escalations to resolution; ensure transparency and trust with senior stakeholders. - Lead onboarding, transitions, escalations, renewals/expansion; support new business with clear narratives tied to impact. Product‑Led - Orchestrate automation and platform strategy (e.g., value‑based bidding, Performance Max) across accounts in the Pod; set guardrails and adoption standards. - Integrate Bliss Point insights (Rapid MMM, Always‑On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) into allocation and testing; close feedback loops with Product/Analytics. Data & Measurement‑Driven - Institutionalize hypothesis‑driven planning: set test roadmaps with powered designs (control/holdout where feasible), decision thresholds, and governance. - Ensure data quality (tags, feeds, UTM/GA4) and communicate model caveats; require financial impact narratives (forecast vs. actual) for major decisions. The Tinuiti Way - Connect channel depth to cross‑channel growth; educate clients on measurement trade‑offs; codify reusable frameworks and playbooks; raise the craft bar across the Pod. Owner Mindset - Drive accountability for outcomes (Rocks/KPIs), eliminate process/spend waste, and accelerate adoption of effective practices; model speed and follow‑through. People Leader - Build and lead a high‑performing team: clear goals and Rocks, weekly 1:1s, timely feedback, skill development, and succession pipeline; coach managers. - Install operating rhythm and governance (scorecards, QA, playbooks) that sustain performance and improve consistency across the Pod. Ways of working and values - Greatness attracts Greatness: Raise the craft standard, seek feedback, and embrace technology/AI. - Clients grow, we grow: Anchor decisions in business outcomes with innovation, precision, and proof. - Culture of ownership: Act with speed, reduce waste, and own results end‑to‑end. Professional & Technical Qualifications - Experience: 10+ years in Paid Search/Shopping with proven results at scale (>$1M monthly); executive client communications and decision facilitation. - 5+ years directly managing B2B client relationships and campaigns - People leadership: 3+ years’ direct management required; experience leading managers and senior ICs; hiring, coaching, and performance management. - Platform/tech: Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tools (Auction Insights, Adthena/SpyFu); comfort with scripts/workflow automation. - Cross‑channel literacy: connect Paid Search to SEO, Social, Commerce/Retail Media, TVAD, Creative in simple executive narratives. - Channel financial acumen: margin/utilization/capacity management, reliable forecasting with Finance and Pod Leadership; staffing aligned to priorities. - Measurement/analytics: GA4; experiment design (sample size/power), forecasting, and financial modeling; can synthesize MMM/Incrementality and platform signals. - Product/AI: Portfolio‑level orchestration of value‑based bidding/PMax with guardrails; integrates Bliss Point insights into planning; drives adoption and feedback loops. - Communication and leadership: Executive‑ready narrative, risk framing, and change leadership across clients and internal teams. Concise storytelling and expectation setting with senior clients. - Certifications: Google Ads Search and Shopping (or completed within first 60 days). Additional Google certifications are a plus. KPIs - Client growth and efficiency: Achieve planned efficiency KPIs while expanding revenue contribution; deliver validated reallocations driven by Bliss Point insights. - Experimentation at scale: Maintain an innovative quarterly test roadmap with adoption and measurable business impact. - Forecast accuracy and governance: Stay within agreed tolerances; document risks/mitigations; enforce decision thresholds. - Financials: Margin/utilization on target; staffing aligned to priorities; forecast accuracy within tolerance. - Data quality: Sustain high tag/feed integrity; prevent recurrences via controls and QA. - Team performance and readiness: Improve engagement, retention, capability depth, and succession bench; ensure certifications and ongoing learning. Encourage / model contribution / knowledge sharing across the larger Search team at Tinuiti. - Cross‑channel integration: Demonstrable lift from coordinated cross channel plans, and Shared Service / Strategic Planning & Investments as appropriate. The hiring salary range for this role is $130,000 - $145,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

• Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads. • Monitor campaign pacing, budgets, bidding strategies, and overall performance. • Launch new campaigns based on client objectives and priorities. • Analyze campaign data and implement optimizations that improve business outcomes. • Scale, pause, or adjust campaigns based on performance metrics. • Support paid media efforts across Bing Ads when needed. • Maintain and update weekly client reporting dashboards. • Analyze top-of-funnel and bottom-of-funnel performance metrics. • Connect campaign performance to qualified meetings, pipeline, and revenue. • Review CRM reporting within HubSpot and Salesforce. • Identify reporting inconsistencies and recommend corrective actions. • Translate performance data into actionable recommendations for clients. • Participate in weekly client meetings and performance reviews. • Prepare agendas, insights, and recommendations for client discussions. • Track action items and ensure timely completion. • Build trusted relationships through proactive communication. • Gradually assume greater ownership of client accounts. • Write and refine ad copy for paid campaigns. • Develop creative briefs for designers. • Review creative assets before launch. • Coordinate campaign assets, timelines, and approvals. • Ensure campaigns launch accurately and on schedule. • Manage tasks and priorities using Asana. • Collaborate with internal teams to execute campaigns efficiently. • Maintain organization across multiple campaigns and client accounts.

• Own the consumer SEM program end-to-end. • Set strategy, execution standards, and the performance roadmap for an 8+ figure annual SEM budget. • Set goals and own the numbers. • Oversee campaign architecture, bidding strategy, keyword coverage, audiences, feeds, ad copy and creative testing, and landing page optimization daily. • Drive feed-based automation, API integrations, Smart Bidding, signal-based strategies. • Partner with Product, Engineering, Design, and Lifecycle to improve landing pages. • Define and maintain the SEM measurement framework and translate performance.

Role Description As a Meta and Google Ads Specialist, you are mainly responsible for managing end-to-end campaign execution and scaling budgets effectively across both channels. A key focus of this role is producing and A/B testing a heavy volume of creative assets to continuously boost ad performance. You will deep dive into data to unlock optimization opportunities, working flexibly alongside our team to pivot strategies as the business scales. Responsibilities - Meta Ads - High-Volume Creative Production & A/B Testing: Create and simultaneously A/B test a high volume of creative assets and variations—estimated at a minimum of 100 assets per week—while continuously optimizing content to maximize ad performance. - Campaign Analysis & Optimization: Deep dive into campaign performance data and reports to analyze results, identify key improvement opportunities, and adjust tactics quickly when market signals or priorities shift. - Strategy & Scaling: Help develop, refine, and execute Meta campaign strategies to build a robust testing infrastructure, scale ad spend significantly, and manage budgets effectively. - Collaborative Execution: Work seamlessly with the in-house brand manager to execute internal strategies with hands-on management, while offering experienced recommendations based on work across different brands. - Strategic Consulting: Take direction on broader strategies from the in-house team, while confidently pushing back on requests to identify risks, constraints, or better alternatives. - Reporting: Regularly report on ad performance metrics. We'll establish a weekly reporting structure with all the specific metrics and where to post them. - Managing spend to a ROAS target: We'll be reviewing metrics each week, and when the metrics are strong, we are going to want to scale spend up. - Ad audience development and management. - Google Ads - Ensure the brand shows up in the right places. - Keep Google campaigns running and optimized. - Handle Google Ads campaign management as a straightforward task. Qualifications - Must-Have - Meta Ads Expertise: Highly proficient in Meta advertising, with the ability to manage campaign strategy, hands-on execution, budget scaling, and continuous performance optimization to drive business growth. - High-Volume Creative Production & A/B Testing: Proven capability to create and simultaneously A/B test a high volume of creative assets—estimated at a minimum of 100 assets per week—to maximize ad performance. - Data-Driven Analysis & ROI Management: Strong analytical skills with a track record of analyzing campaign performance data to identify growth opportunities, optimize spend, and scale budgets effectively while maintaining a strong ROI. - Google Ads Proficiency: Experienced in managing Google Ads, including campaign setup, ongoing maintenance, strategic execution, and search visibility management. - Agility & Adaptability: Highly flexible and responsive, with the ability to pivot strategies and adjust campaigns quickly as priorities shift week-to-week. - Having a solid understanding of Meta audiences. - Nice-to-Have - Experience with Amazon, Walmart Marketplace, or omnichannel ecommerce environments. Key Qualities - Proactive problem-solver - Strong attention to detail - Self-starter with high ownership - Adaptable and resourceful - Customer-focused mindset - Strong critical thinker - Collaborative team player - Comfortable working in a fast-paced growth environment Benefits - 100% Remote Work – Work from anywhere in the Philippines. - Career Growth Opportunities – Gain hands-on experience, and continuous learning. - Collaborative & Innovative Team – Work alongside skilled professionals who value excellence. Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.