• Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads. • Monitor campaign pacing, budgets, bidding strategies, and overall performance. • Launch new campaigns based on client objectives and priorities. • Analyze campaign data and implement optimizations that improve business outcomes. • Scale, pause, or adjust campaigns based on performance metrics. • Support paid media efforts across Bing Ads when needed. • Maintain and update weekly client reporting dashboards. • Analyze top-of-funnel and bottom-of-funnel performance metrics. • Connect campaign performance to qualified meetings, pipeline, and revenue. • Review CRM reporting within HubSpot and Salesforce. • Identify reporting inconsistencies and recommend corrective actions. • Translate performance data into actionable recommendations for clients. • Participate in weekly client meetings and performance reviews. • Prepare agendas, insights, and recommendations for client discussions. • Track action items and ensure timely completion. • Build trusted relationships through proactive communication. • Gradually assume greater ownership of client accounts. • Write and refine ad copy for paid campaigns. • Develop creative briefs for designers. • Review creative assets before launch. • Coordinate campaign assets, timelines, and approvals. • Ensure campaigns launch accurately and on schedule. • Manage tasks and priorities using Asana. • Collaborate with internal teams to execute campaigns efficiently. • Maintain organization across multiple campaigns and client accounts.

• Own the consumer SEM program end-to-end. • Set strategy, execution standards, and the performance roadmap for an 8+ figure annual SEM budget. • Set goals and own the numbers. • Oversee campaign architecture, bidding strategy, keyword coverage, audiences, feeds, ad copy and creative testing, and landing page optimization daily. • Drive feed-based automation, API integrations, Smart Bidding, signal-based strategies. • Partner with Product, Engineering, Design, and Lifecycle to improve landing pages. • Define and maintain the SEM measurement framework and translate performance.

Role Description As a Meta and Google Ads Specialist, you are mainly responsible for managing end-to-end campaign execution and scaling budgets effectively across both channels. A key focus of this role is producing and A/B testing a heavy volume of creative assets to continuously boost ad performance. You will deep dive into data to unlock optimization opportunities, working flexibly alongside our team to pivot strategies as the business scales. Responsibilities - Meta Ads - High-Volume Creative Production & A/B Testing: Create and simultaneously A/B test a high volume of creative assets and variations—estimated at a minimum of 100 assets per week—while continuously optimizing content to maximize ad performance. - Campaign Analysis & Optimization: Deep dive into campaign performance data and reports to analyze results, identify key improvement opportunities, and adjust tactics quickly when market signals or priorities shift. - Strategy & Scaling: Help develop, refine, and execute Meta campaign strategies to build a robust testing infrastructure, scale ad spend significantly, and manage budgets effectively. - Collaborative Execution: Work seamlessly with the in-house brand manager to execute internal strategies with hands-on management, while offering experienced recommendations based on work across different brands. - Strategic Consulting: Take direction on broader strategies from the in-house team, while confidently pushing back on requests to identify risks, constraints, or better alternatives. - Reporting: Regularly report on ad performance metrics. We'll establish a weekly reporting structure with all the specific metrics and where to post them. - Managing spend to a ROAS target: We'll be reviewing metrics each week, and when the metrics are strong, we are going to want to scale spend up. - Ad audience development and management. - Google Ads - Ensure the brand shows up in the right places. - Keep Google campaigns running and optimized. - Handle Google Ads campaign management as a straightforward task. Qualifications - Must-Have - Meta Ads Expertise: Highly proficient in Meta advertising, with the ability to manage campaign strategy, hands-on execution, budget scaling, and continuous performance optimization to drive business growth. - High-Volume Creative Production & A/B Testing: Proven capability to create and simultaneously A/B test a high volume of creative assets—estimated at a minimum of 100 assets per week—to maximize ad performance. - Data-Driven Analysis & ROI Management: Strong analytical skills with a track record of analyzing campaign performance data to identify growth opportunities, optimize spend, and scale budgets effectively while maintaining a strong ROI. - Google Ads Proficiency: Experienced in managing Google Ads, including campaign setup, ongoing maintenance, strategic execution, and search visibility management. - Agility & Adaptability: Highly flexible and responsive, with the ability to pivot strategies and adjust campaigns quickly as priorities shift week-to-week. - Having a solid understanding of Meta audiences. - Nice-to-Have - Experience with Amazon, Walmart Marketplace, or omnichannel ecommerce environments. Key Qualities - Proactive problem-solver - Strong attention to detail - Self-starter with high ownership - Adaptable and resourceful - Customer-focused mindset - Strong critical thinker - Collaborative team player - Comfortable working in a fast-paced growth environment Benefits - 100% Remote Work – Work from anywhere in the Philippines. - Career Growth Opportunities – Gain hands-on experience, and continuous learning. - Collaborative & Innovative Team – Work alongside skilled professionals who value excellence. Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.

Role Description This role is designed for a true Amazon PPC expert - someone who lives and breathes Amazon Ads, understands the algorithm deeply, and enjoys working in the weeds of performance data. You will work closely with the Founder and Brand Manager, taking over day-to-day PPC ownership across 3 - 4 brands, representing approximately 10 - 15 parent ASINs. The catalog is intentionally focused, allowing you to go deep on the company’s winning, high-volume products, where monthly ad spend can range from $30,000–$40,000+. Success in this role means not just managing ads, but: - Knowing what is worth ranking organically (and what isn’t) - Building and executing clear ranking strategies - Monitoring competitors and market movements - Making confident decisions based on performance targets per ASIN (ACOS, TACOS, unit sales, spend), and inventory levels Responsibilities - Amazon PPC Ownership & Strategy - Fully own and manage Amazon PPC across Sponsored Products, Sponsored Brands, and Sponsored Display - Develop and execute advanced PPC and organic ranking strategies per parent ASIN - Decide which keywords and products are worth aggressively ranking - and when to cut spend - Track and optimize campaigns based on ACOS, TACOS, CVR, CTR, CPC, organic rank, unit velocity, and reviews - Organic Ranking & Growth Strategy - Build and maintain structured ranking systems (e.g., tracking spreadsheets, keyword ranking frameworks) - Execute ranking launches and optimizations with a clear hypothesis and success metrics - Analyze when ranking strategies are not working and pivot quickly - Support both high-ticket products ($200–$4,000) and select consumable SKUs, understanding the different economics and LTV models - Performance Analysis & Optimization - Monitor daily and weekly performance against defined targets per ASIN - Identify trends, inefficiencies, and scaling opportunities - Proactively flag issues such as competitor promos, conversion drops, or rising CPCs — and adjust spend accordingly - Collaboration & Communication - Work closely with the Founder, Brand Manager, and internal teams (creative, supply chain) - Provide input on listing optimizations, pricing strategy, and launch readiness - Participate in: - Weekly deep-dive PPC meetings - All-hands team meetings - Clearly communicate insights, recommendations, and results Qualifications - 4–5+ years of Amazon PPC experience, with a strong focus on strategy and ownership - Proven experience managing PPC for multi seven-figure Amazon accounts - Comfortable managing $30K–$40K+ monthly ad spend - Deep understanding of: - Amazon PPC mechanics and algorithm behavior - Organic ranking strategies and keyword velocity - Strong command of Amazon KPIs (ACOS, TACOS, CVR, CPC, CTR, unit sales) - Hands-on experience with Helium 10 and advanced Google Sheets - Ability to confidently assess whether a product or keyword is worth ranking - Strong English communication skills (written and verbal) Requirements - Experience with consumable products and repeat-purchase models - High-ticket items (>$200 AOV) - Exposure to Meta Ads or Google Ads - Experience with other eCommerce platforms (Walmart, Shopify, Wayfair) Benefits - 100% Remote Work - Competitive compensation package Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.