Role Description We run a lot of campaigns across a team with a lot of moving parts. What we need is someone who can hold the whole picture in their head and make sure every piece actually ships, on time and to standard. Right now execution depends too much on individuals remembering what's due. We want a system, and a person who owns it. This is a marketing operations role that also guides the marketing function. You are the person who builds the campaign calendar, runs the board, and keeps the whole team moving in step. You are also a marketer in your own right, someone who knows how to plan a campaign, run it, and read the data afterwards. Half of the job is not letting a single ball drop. The other half is knowing which balls are worth throwing in the first place. What You’ll Own - Running the machine - Build and manage the campaign calendar. Everything the team is putting out should live in one place, with clear dates and owners. - Run a kanban board that reflects the real state of every campaign, so anyone can see what's in progress, what's blocked, and what's next. - Set up execution checklists for every campaign that goes out, so nothing ships half-finished and quality doesn't depend on who happened to be paying attention. - Keep all the moving parts of the team working in unison. Chase the handoffs, spot the gaps before they become problems, and make sure the right people are doing the right things at the right time. - Marketing - Plan and run campaigns end to end. You understand the mechanics, not just the scheduling. - Audit data from campaigns. Pull the numbers, work out what performed and what didn't, and feed that back into the next round. - Set strategy for campaigns. Know why we're running something and what good looks like before it goes out. - Leading the team - Run the marketing execution A to Z, from planning through execution to review, and keep it performing. - Set the standards and the cadence the rest of the team works to. - Grow the processes over time rather than just holding them steady. Qualifications - You're a seasoned marketing project manager. You understand every moving part of a campaign in detail, and you have the tenacity to make sure execution actually happens at that level of detail. - You're equal parts marketer and project manager. You know how to run a campaign, audit the data, and strategise, and you also have the instinct that won't let anything slip. - You can run a whole team, not just a task list. You keep people aligned and performing without needing to be told where the gaps are. - You're organised to the point that it's second nature. Calendars, boards, checklists, and follow-ups are how you think, not extra admin you tolerate. - You do well when you're measured on what the team ships rather than hours logged, and you're comfortable building processes from scratch and improving the ones already in place. - You are comfortable with agentic marketing, and optimising marketing using the latest AI tools and methods. Nice to Have - Brand marketing experience - Time as a head of marketing or marketing lead - A background in TradFi - Startup experience, and the comfort with ambiguity and pace that comes with it How We Work We're remote-first and mostly async. What matters is the outcome, not the hours. You'll have real ownership of how the marketing team runs, and you'll be expected to build the systems that keep it running rather than wait for them to appear. If you like bringing order to a lot of moving parts and holding a team to a high standard, this is the job.

• Supports the execution, administration, and optimization of marketing campaigns, customer communications, and marketing technology platforms • Serves as the primary day-to-day support resource for Salesforce Marketing Cloud and related marketing systems • Owns campaign deployment, lead management processes, CRM administration, reporting, and user support • Assists with user access, system maintenance, documentation, and process management. • Builds, launches, and monitors marketing campaigns across email, CRM, and digital channels • Maintains data quality and assists with list management, segmentation, and CRM updates • Supports lead routing, lead assignment, and lead management processes within Salesforce • Promotes best practices for system usage and data management • Identifies opportunities to improve marketing workflows and reduce manual processes.

• Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs. • Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging. • Use segmentation, personalization, dynamic content, and handlebar logic to make sure users receive timely, relevant, and accurate communications. • Own and evolve A/B testing, personalization, and optimization roadmaps focused on improving engagement, conversion rates, and customer lifecycle outcomes. • Analyze campaign performance, interpret data, and translate insights into clear recommendations that improve campaign effectiveness. • Scope data events, fields, and campaign requirements in Iterable, partnering with Data Engineering and other stakeholders to make sure the right data is available and usable. • Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend better approaches to channel mix, timing, and customer experience.

• Own day-to-day marketing operations in HubSpot as the primary platform, including campaign workflows, lead routing, segmentation, and reporting, with supporting CRM integrations. • Ensure HubSpot is properly configured, integrated, and optimized to support demand generation and account-based engagement. • Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot. • Maintain data hygiene, field governance, list management, and process documentation across HubSpot and connected systems. • Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams. • Help build and manage a model-driven, intent-data-led marketing motion, executed and tracked in HubSpot and supplemented by ZoomInfo and other data sources. • Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data. • Support targeted campaign execution across priority segments, verticals, and account lists. • Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities. • Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends. • Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI. • Provide actionable insights to help leadership understand what is working, what is not, and where to invest. • Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign. • Support weekly and monthly GTM reporting for marketing, sales, and executive leadership. • Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization. • Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops. • Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance. • Identify operational gaps and recommend technology, process, or data improvements. • Help standardize reporting and create a single source of truth for marketing performance.