• Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs. • Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging. • Use segmentation, personalization, dynamic content, and handlebar logic to make sure users receive timely, relevant, and accurate communications. • Own and evolve A/B testing, personalization, and optimization roadmaps focused on improving engagement, conversion rates, and customer lifecycle outcomes. • Analyze campaign performance, interpret data, and translate insights into clear recommendations that improve campaign effectiveness. • Scope data events, fields, and campaign requirements in Iterable, partnering with Data Engineering and other stakeholders to make sure the right data is available and usable. • Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend better approaches to channel mix, timing, and customer experience.

• Own day-to-day marketing operations in HubSpot as the primary platform, including campaign workflows, lead routing, segmentation, and reporting, with supporting CRM integrations. • Ensure HubSpot is properly configured, integrated, and optimized to support demand generation and account-based engagement. • Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot. • Maintain data hygiene, field governance, list management, and process documentation across HubSpot and connected systems. • Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams. • Help build and manage a model-driven, intent-data-led marketing motion, executed and tracked in HubSpot and supplemented by ZoomInfo and other data sources. • Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data. • Support targeted campaign execution across priority segments, verticals, and account lists. • Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities. • Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends. • Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI. • Provide actionable insights to help leadership understand what is working, what is not, and where to invest. • Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign. • Support weekly and monthly GTM reporting for marketing, sales, and executive leadership. • Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization. • Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops. • Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance. • Identify operational gaps and recommend technology, process, or data improvements. • Help standardize reporting and create a single source of truth for marketing performance.

• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. • Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. • Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. • Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. • Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. • Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. • Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. • Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. • Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. • Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. • Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including: - Marketing Qualified Leads (MQLs) - Marketing Qualified Accounts (MQAs) - Sales Accepted Accounts (SAAs) - Sales Qualified Accounts (SQAs) - Sales Qualified Opportunities (SQOs) - Pipeline and revenue attribution - Conversion rates - Customer Acquisition Cost (CAC) - Campaign ROI • Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. • Deliver weekly, monthly, and executive-level reports with actionable recommendations. • Translate marketing data into strategic insights that support business growth and decision-making. • Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. • Identify operational inefficiencies and recommend process, technology, or data improvements. • Help establish reporting standards and maintain a single source of truth for marketing performance. • Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Role Description The HubSpot Marketing Operations Specialist will own the systems, data, reporting, and operational engine that powers our demand generation and revenue marketing motion, with HubSpot as the primary platform underpinning the role. This role is responsible for ensuring that marketing programs are measurable, scalable, and tightly aligned with sales and revenue goals, and is critical to building a modern, intent-data-led marketing motion that identifies the right accounts, activates targeted campaigns, measures performance, and improves conversion across the funnel. Qualifications - 3–5 years of hands-on HubSpot administration and management experience is required. - Demonstrated expertise configuring and optimizing HubSpot workflows, lead scoring, lifecycle stages, campaign taxonomy, attribution, and reporting/dashboards. - 3–5 years of professional experience in marketing operations, revenue operations, or demand generation operations. - Proven experience working with CRM systems and managing marketing-to-sales handoffs. - Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics. - Ability to build dashboards, reports, and executive-ready performance summaries. - Eligible to work in Pakistan. Requirements - Own day-to-day marketing operations in HubSpot as the primary platform, including campaign workflows, lead routing, segmentation, and reporting, with supporting CRM integrations. - Ensure HubSpot is properly configured, integrated, and optimized to support demand generation and account-based engagement. - Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot. - Maintain data hygiene, field governance, list management, and process documentation across HubSpot and connected systems. - Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams. - Help build and manage a model-driven, intent-data-led marketing motion, executed and tracked in HubSpot and supplemented by ZoomInfo and other data sources. - Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data. - Support targeted campaign execution across priority segments, verticals, and account lists. - Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities. - Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends. - Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI. - Provide actionable insights to help leadership understand what is working, what is not, and where to invest. - Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign. - Support weekly and monthly GTM reporting for marketing, sales, and executive leadership. - Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization. - Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up. - Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops. - Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance. - Identify operational gaps and recommend technology, process, or data improvements. - Help standardize reporting and create a single source of truth for marketing performance. Benefits - Working knowledge of ZoomInfo or similar intent-data or firmographic data platforms. - Experience working cross-functionally with marketing, sales, revenue operations, and executive leadership. - Familiarity with account-based marketing programs and intent-data platforms. - Exposure to lead routing, SLA design, and marketing-to-sales handoff processes. Knowledge, Skills & Abilities - Strong project management skills.