• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. • Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution. • Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking. • Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation. • Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies. • Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams. • Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data. • Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation. • Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities. • Monitor campaign performance and recommend optimization strategies based on engagement and conversion data. • Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including: - Marketing Qualified Leads (MQLs) - Marketing Qualified Accounts (MQAs) - Sales Accepted Accounts (SAAs) - Sales Qualified Accounts (SQAs) - Sales Qualified Opportunities (SQOs) - Pipeline and revenue attribution - Conversion rates - Customer Acquisition Cost (CAC) - Campaign ROI • Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends. • Deliver weekly, monthly, and executive-level reports with actionable recommendations. • Translate marketing data into strategic insights that support business growth and decision-making. • Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up. • Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops. • Identify operational inefficiencies and recommend process, technology, or data improvements. • Help establish reporting standards and maintain a single source of truth for marketing performance. • Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Role Description The HubSpot Marketing Operations Specialist will own the systems, data, reporting, and operational engine that powers our demand generation and revenue marketing motion, with HubSpot as the primary platform underpinning the role. This role is responsible for ensuring that marketing programs are measurable, scalable, and tightly aligned with sales and revenue goals, and is critical to building a modern, intent-data-led marketing motion that identifies the right accounts, activates targeted campaigns, measures performance, and improves conversion across the funnel. Qualifications - 3–5 years of hands-on HubSpot administration and management experience is required. - Demonstrated expertise configuring and optimizing HubSpot workflows, lead scoring, lifecycle stages, campaign taxonomy, attribution, and reporting/dashboards. - 3–5 years of professional experience in marketing operations, revenue operations, or demand generation operations. - Proven experience working with CRM systems and managing marketing-to-sales handoffs. - Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics. - Ability to build dashboards, reports, and executive-ready performance summaries. - Eligible to work in Pakistan. Requirements - Own day-to-day marketing operations in HubSpot as the primary platform, including campaign workflows, lead routing, segmentation, and reporting, with supporting CRM integrations. - Ensure HubSpot is properly configured, integrated, and optimized to support demand generation and account-based engagement. - Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot. - Maintain data hygiene, field governance, list management, and process documentation across HubSpot and connected systems. - Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams. - Help build and manage a model-driven, intent-data-led marketing motion, executed and tracked in HubSpot and supplemented by ZoomInfo and other data sources. - Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data. - Support targeted campaign execution across priority segments, verticals, and account lists. - Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities. - Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends. - Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI. - Provide actionable insights to help leadership understand what is working, what is not, and where to invest. - Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign. - Support weekly and monthly GTM reporting for marketing, sales, and executive leadership. - Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization. - Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up. - Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops. - Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance. - Identify operational gaps and recommend technology, process, or data improvements. - Help standardize reporting and create a single source of truth for marketing performance. Benefits - Working knowledge of ZoomInfo or similar intent-data or firmographic data platforms. - Experience working cross-functionally with marketing, sales, revenue operations, and executive leadership. - Familiarity with account-based marketing programs and intent-data platforms. - Exposure to lead routing, SLA design, and marketing-to-sales handoff processes. Knowledge, Skills & Abilities - Strong project management skills.

• At Coconut, we connect founders and businesses with top-tier remote talent. • Own day-to-day marketing operations and keep marketing projects moving. • Maintain marketing calendars, campaign timelines, and product launch schedules. • Coordinate with agencies and freelancers to keep projects on track. • Organize and maintain creative assets, marketing files, and internal documentation. • Upload blog content to support AI search optimization and organic visibility. • Build, schedule, and manage email marketing campaigns. • Create automated email flows and nurture sequences. • Monitor email campaign performance and recommend improvements. • Schedule and publish content across Instagram and TikTok. • Coordinate user-generated content campaigns and manage creator relationships. • Support ecommerce operations by coordinating product launches and promotions.

Role Description We're currently looking for top talent to fill the role below: - Role: Marketing & Operations Coordinator - Monthly Rate: $650-750 - Availability: 20 hours/week - Time Zone: 9AM- 12NN EST To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form. What to Prepare: - English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check. - Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️ - 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification. Experience Needed/Responsibilities - Own day-to-day marketing operations and keep marketing projects moving from planning through execution. - Maintain marketing calendars, campaign timelines, and product launch schedules to ensure deadlines are met. - Coordinate with agencies, freelancers, contractors, and other external partners to keep projects on track. - Organize and maintain creative assets, marketing files, and internal documentation. - Upload blog content and educational resources to support AI search optimization and organic visibility. - Build, schedule, and manage email marketing campaigns. - Create and maintain automated email flows and customer nurture sequences. - Manage email marketing calendar and customer segmentation. - Monitor email campaign performance and recommend improvements to increase engagement and conversions. - Schedule and publish content across Instagram and TikTok. - Coordinate user-generated content (UGC) campaigns and manage relationships with creators and influencers. - Maintain an organized content library and track content performance metrics. - Research competitors, skincare industry trends, influencer opportunities, and emerging marketing strategies. - Support ecommerce operations by coordinating product launches, promotions, website updates, and FAQ maintenance. - Monitor the website for issues and coordinate fixes when necessary. - Manage the Faire wholesale storefront. - Process wholesale inquiries and coordinate retailer sample shipments. - Maintain retailer and wholesale partner databases. - Prepare wholesale sales materials and track follow-ups with boutiques, spas, and retail partners. - Lead preparation for the bi-weekly Customer Insights meeting. - Compile reports covering Shopify and Amazon reviews, customer support trends, sales performance, marketing performance, competitor activity, and emerging opportunities. - Maintain a centralized database of customer feedback, objections, FAQs, product requests, marketing ideas, and retailer insights. - Provide executive support through calendar management, inbox management, meeting coordination, research, documentation, and occasional travel logistics. - Support strategic initiatives including wholesale expansion, customer segmentation, AI optimization, retail readiness, customer retention, conversion rate optimization, product launches, holiday campaigns, and strategic partnerships. Good to have - Highly organized with excellent project coordination skills. - Strong experience supporting marketing operations and campaign execution. - Experience with email marketing, automation, and audience segmentation. - Comfortable managing multiple projects and stakeholders simultaneously. - Strong attention to detail and ability to build repeatable systems and processes. - Proactive, self-driven, and able to follow projects through to completion. - Strong research and analytical skills for customer insights and market research. - Excellent written and verbal communication skills. - Ecommerce experience, preferably with skincare or consumer products. - Wholesale or retail partnership experience. - Experience managing creator or influencer relationships. - Familiarity with AI search optimization (AIO) and content marketing. - Experience preparing reports and presenting customer insights. - Interest in skincare, beauty, or wellness industries. Non-negotiable Requirements - Klaviyo - Canva - Shopify Industry/Tools Experience - Klaviyo - Canva - Shopify - AI for analysis Benefits - ✅ Competitive Salary – We recognize your skills and experience with a great compensation package. - ✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus? - ✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all! - ✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year. - ✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents. - ✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits. - ✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind. - ✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources. - ✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better! - ✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too! - ✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people. Some benefits may vary. Full details will be provided during the onboarding process.