This role involves driving product and solutions marketing efforts, focusing specifically on enhancing awareness and encouraging business growth. Collaborate with product management and external software partners to enhance awareness and drive business growth. Lead initiatives for the expansion and acceptance of product solutions. Develop marketing strategies and execution plans. Conduct market research to identify trends and opportunities. Act as a subject matter expert at customer engagements and events. Create high-impact marketing materials for sales and field teams. Drive thought leadership content including blogs and webinars.

The Digital Marketing Manager will own and scale the digital growth engine for LOVB Clubs. This role exists to drive meaningful, measurable revenue growth across the club ecosystem through centralized, high-impact digital strategy and hands-on execution. You will design and implement scalable campaigns that fuel club recruiting, camps and clinics, tournament registrations, and community engagement. Own the end-to-end digital marketing strategy for LOVB Clubs, aligning initiatives with recruiting, participation, and revenue targets. Develop scalable, repeatable campaign frameworks that drive measurable lead generation for clubs and tournaments. Translate top youth business priorities into actionable digital initiatives that accelerate club and tournament growth. Identify performance gaps and growth opportunities across the ecosystem and implement solutions that improve conversion and ROI. Shift digital marketing from reactive support to a proactive, data-driven growth engine. Plan, launch, manage, and optimize paid media campaigns across platforms including Meta, Google, and emerging channels. Own campaign setup, targeting strategy, budget allocation, testing plans, and performance optimization. Lead centralized demand-generation pilots that can scale across multiple clubs. Partner with Brand and Creative to ensure campaign assets are conversion-focused and aligned with LOVB brand standards. Continuously test, learn, and iterate to improve cost efficiency, lead quality, and enrollment outcomes. Own and optimize club-related sections of LOVB.com to improve discoverability, engagement, and conversion. Ensure club information remains accurate, current, and optimized for recruiting and participation growth. Partner with Product, Technology, and Content teams to improve site UX and digital journeys for prospective families. Establish best practices for how clubs leverage website content and digital touchpoints to support marketing efforts. Define KPIs and success metrics for digital initiatives, including lead generation, conversion rates, site engagement, and revenue contribution. Build clear reporting dashboards and executive summaries that connect marketing performance to club growth outcomes. Translate data into actionable recommendations for internal stakeholders and club partners. Share insights and best practices across the club ecosystem to elevate overall digital maturity. Serve as the digital marketing subject matter expert within the Club Marketing team. Partner closely with Club Directors, Recruiting, Tournaments, Technology, and Finance teams to align on business priorities. Support education and enablement initiatives that empower clubs to execute locally while benefiting from centralized expertise. Uphold LOVB’s values of Community, Transparency, Courage, Openness, and Trust in all communications and partnerships.

This role involves driving product and solutions marketing efforts, focusing specifically on enhancing awareness and encouraging business growth. Collaborate with product management and external software partners to enhance awareness and drive business growth. Lead initiatives for the expansion and acceptance of product solutions. Develop marketing strategies and execution plans. Conduct market research to identify trends and opportunities. Act as a subject matter expert at customer engagements and events. Create high-impact marketing materials for sales and field teams. Drive thought leadership content including blogs and webinars.

• Produce high-quality decks, case studies, and brand materials that keep the agency visible and credible in the market. • Handle the day-to-day execution of our marketing engine, including the management of our curated newsletter for CMOs and client-facing materials. • Support the logistics and organization of industry events, conferences (APS, MAU, Creator Fest), and 'IM Circles' to ensure a flawless presence. • Prepare positioning materials and support the Growth & Strategy teams in communicating our latest insights and success stories. • Manage strategic gifting programs, referral communications, and maintain consistency across all brand touchpoints.