• Develop and pursue new customers and new sales opportunities in existing buildings • Expand sales in existing accounts through retrofits, upgrades and service agreements • Work closely with technical teams (engineering, field technicians) to understand service requirements and relay customer needs • Maintain accurate CRM while reporting service sales, pipeline and forecast revenue • Coordinate with project managers to meet customer expectations • Generate service contract business and support recurring revenue streams • Identify opportunities to offer value-added services, such as remote monitoring, analytics platforms, or system upgrades • Educate clients on new products and services within the automation portfolio • Assist in onboarding new customers or transitioning from installation to service agreements • Track service contracts, warranties, and maintenance schedules • Report on service sales pipeline and forecast revenue

• Manage the district sales representative staff and achieve sales plan within specified budget • Recruit, hire, develop, evaluate and retain district distribution personnel • Provide input to the Regional Business Director regarding sales strategies and plans • Ensure implementation of district sales training and sales support training strategies • Provide ongoing coaching, feedback and direction to Therapy Consultants on sales calls, presentations, etc. • Develop and maintain strong relationships with all key account personnel within the district in order to support selling and service efforts and clinical programs • Conduct performance evaluation and salary reviews of field personnel and submit recommendations to appropriate management • Maintain sales data and records on each territory to understand market trends and communicate competitive data • Interpret and explain business/marketing policies and programs to Therapy Consultants • Effectively control and monitor selling expenses for the district • Ensure personal understanding of all quality policy/system items that are personally applicable

• Originate new CaaS payment partnerships with PSPs, fintechs, and banks by identifying high-potential prospects and developing tailored engagement strategies. • Own the full deal lifecycle from initial diligence through negotiation, closing, and post-launch partnership success, ensuring revenue targets are met. • Lead client-facing conversations with senior and executive-level stakeholders, translating Coinbase's stablecoin and payments capabilities into partner-specific value propositions. • Partner cross-functionally with Product, Account Management, Solutions Architecture, Legal, and Specialty Sales to ensure seamless partner onboarding and integration. • Shape Coinbase's payments product roadmap by advocating for partner needs and surfacing market insights from the field.

• Working directly with groups of Sales Reps in a district • Travelling to several bars, restaurants, and retail outlets daily and will be accountable for setting up Point-of-Sale materials in those locations to drive brand awareness of current promotions. • Supporting customer promotions, including building displays, ensuring all merchandising tools and promotional materials are being maximized through the account, and attending events when necessary. • As your progress in the role, you will be expected to develop your sales and industry knowledge in preparation for a future role as a Sales Rep with Labatt. • Other duties as assigned. • Ability to work a flexible schedule including some evenings and weekends.