• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the Business & Government universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization.

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe — account-based thinking is core to this role, not optional. • Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching. • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team. • Own Blackboard’s presence at third-party conferences in EMEA & APAC, including BETT, EDUTech Asia, and other EMEA & APAC sector events. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies. • Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated. • Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution. • Coordinate logistics and agency relationships for event execution; manage event budgets and vendor contracts. • Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post-sale programs can act on them. • Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one-pagers, and digital ads. • Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets — event booth briefs, executive event guides, post-event nurture sequences — that connect field presence to campaign pipeline. • Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI. • Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance. • Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard. • Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well-supported and properly credited.

Role Description Customer service is being rebuilt from scratch, and we’re building the platform that wins it. Typewise (YC S22) is the AI Agent Platform behind 60+ enterprise customer service teams across Europe and the US. Brands like Unilever and DPD use us to resolve customer requests across email, chat, and social, autonomously, at a fraction of the cost and a multiple of the quality. As Founding Growth Lead, you own one outcome: make Typewise known, trusted, and found by customer service leaders looking for AI automation. - This is not a campaign manager role. - It is not a narrow SEO role. - It is not “run some LinkedIn ads.” You’ll define how Typewise shows up in the market: positioning, messaging, content, organic growth, AI search, founder-led marketing, communities, partnerships, customer proof, and unconventional distribution. You’ll run experiments, but your bigger job is to build the growth system that keeps working. If you’ve ever looked at a company and thought, “The product is strong, but the market doesn’t understand it yet,” this is that opportunity. Your outcomes - Turn Typewise’s product, customers, and founder knowledge into a clear market narrative. - Make Typewise discoverable wherever CS and CX leaders research AI solutions: Google, ChatGPT, Perplexity, YouTube, Reddit, LinkedIn, analyst content, newsletters, communities, podcasts, and industry associations. - Build a repeatable organic growth engine that creates qualified pipeline, not vanity traffic. - Create strong customer proof: case studies, comparison pages, use-case content, demos, founder content, and sales-enabling assets. - Run fast experiments across channels, then double down on what produces real commercial signal. - Build the first Growth Playbook: channels, messaging, cadence, metrics, tools, and operating rhythm. - Help decide what the future marketing team should look like. In your first 30 days, you’ll understand our ICP, customer proof, product strengths, and current sales motion. You’ll ship the first visible growth assets or experiments. In your first 90 days, we should see measurable signal: qualified inbound, improved discoverability, stronger sales conversion assets, or a repeatable channel worth scaling. Qualifications - You think like a founder: you care about outcomes, not tasks. - You’ve grown something before: a startup, product, audience, community, content engine, or demand channel. - You understand B2B buyers and can translate complex products into clear, commercially useful messaging. - You can write, position, package, and ship without needing a large team. - You are AI-native and use modern tools to operate faster than a traditional marketing team. - You are comfortable with ambiguity and zero-to-one work. - You can be strategic in the morning and hands-on in the afternoon. Requirements - Experience in B2B SaaS, enterprise software, customer service, CX, AI, or automation. - Experience as a founder, first marketing hire, growth lead, or early GTM operator. - Strong taste in content, positioning, and distribution. - Comfort with light technical tools, analytics, automation, or AI workflows. Benefits - You’ll be the first person to truly own growth and marketing at Typewise. - You’ll work directly with founders and have real influence on company strategy. - Strong product and real enterprise customers already exist; the market just needs to find us. - High autonomy, fast decision cycles, and budget for tools, freelancers, agencies, and experiments. - Remote-first, CET-friendly team with an office in Zurich. - Competitive compensation, equity potential, and a path to a long-term growth leadership role. Ready to move? Don’t just send us a standard CV. Send us something that shows how you think: a growth strategy, a teardown of our current positioning, a campaign you built, a content engine, a product you grew, or a short memo on how you’d make Typewise unavoidable for customer service leaders. Tell us what you’d do in your first 30 days and why.

• Drive user growth and reactivation through local growth initiatives and experiments; • Launch and optimise acquisition and activation campaigns based on data and business priorities; • Identify growth opportunities through A/B testing, product experiments, and continuous optimisation; • Monitor key growth metrics, analyse performance, and translate insights into actions; • Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.