Role Description This position reports to the Sr. Director Marketing and serves as a senior individual contributor on the Optum Rx Growth & Retention Marketing team, supporting B2B marketing initiatives for a key strategic partner business segment. The Senior Marketing Specialist plays an advanced role in executing and coordinating high-impact, client-facing marketing programs that support growth, retention, and sales enablement efforts. This role operates with increased autonomy and judgment, managing complex deliverables, tight timelines, and cross-functional dependencies while partnering closely with Sales, Product, Client Management, and external partner stakeholders. The role requires the ability to proactively manage workstreams, anticipate needs, and ensure consistent, high-quality delivery across recurring and ad-hoc marketing initiatives. - Advanced B2B Marketing Execution - Lead execution of complex B2B marketing initiatives and client communications, managing work from intake through delivery with limited day-to-day oversight. - Coordinate recurring marketing deliverables and ongoing communications aligned to established business rhythms, partner expectations, and external review processes. - Apply strong understanding of Optum Rx products and programs to ensure messaging accuracy and relevance across all client-facing materials. - Sales, Growth & Pipeline Enablement - Independently manage development and customization of high-stakes sales presentations, executive summaries, and finalist materials in support of active opportunities. - Partner closely with Sales and Growth leaders to interpret opportunity needs and translate them into effective marketing support. - Support demand generation and prospecting initiatives, ensuring marketing execution aligns to targeting strategies and follow-up requirements. - Product, Content & Digital Marketing Leadership - Serve as a primary execution lead for custom product marketing updates, program changes, and positioning materials used across sales, renewals, and prospecting. - Own updates and enhancements to partner-specific digital content, including microsites or landing pages, ensuring content remains current and aligned to business priorities. - Translate complex, technical, or clinical concepts into clear, compelling client-ready messaging and presentations. - Cross-Functional Leadership & Stakeholder Management - Act as a central point of coordination across marketing, sales, product, client management, clinical, creative teams, and external partner stakeholders to ensure alignment and timely delivery. - Proactively surface risks, dependencies, and timing conflicts, and partner with marketing leadership to resolve issues. - Manage multiple brands, co-branding requirements, and client-specific variations with limited direction. - Projects, Events & Continuous Improvement - Lead marketing execution for events, webinars, campaigns, and special initiatives, including planning, content development, coordination, and post-initiative follow-up. - Identify opportunities to improve processes, templates, or workflows to increase efficiency and consistency within the marketing team. Qualifications - Bachelor’s degree in marketing, communications, advertising, or related field - 5+ years of experience in B2B marketing, sales enablement, or client-facing marketing roles - 3+ years of demonstrated experience leading execution of complex marketing initiatives - Advanced proficiency in Microsoft Office, particularly PowerPoint - 3+ years of experience managing multiple workstreams and stakeholder inputs simultaneously Requirements - Healthcare or pharmacy benefit management (PBM) marketing experience - Experience supporting enterprise or strategic partner relationships - Strong PowerPoint storytelling, formatting, and presentation design skills - Experience supporting demand generation, prospecting campaigns, or large-scale sales efforts - Experience working in Marketo and Workfront Benefits - Comprehensive benefits package - Incentive and recognition programs - Equity stock purchase - 401k contribution (all benefits are subject to eligibility requirements)

Role Description Als Digital Media Planner (Mensch) bist du verantwortlich für die Planung und Umsetzung digitaler Kampagnen und entwickelst auf Basis von Markt- und Nutzungsentwicklungen passgenaue Empfehlungen für unsere Kunden. - Digitale Maßnahmenplanung: Du verantwortest die Umsetzung digitaler Maßnahmen von der Planung bis zur Finalisierung. Dabei denkst du holistisch und stimmst dich eng mit unseren Kanalexperten zu Paid Search, Paid Social, Programmatic und E-Commerce ab. - Markt- & Medienbeobachtung: Anhand von Analysen der Mediennutzung und Markttrends leitest du Handlungsempfehlungen für Platzierungen, Formate und Targetings ab. - Stakeholder-Management: Kontinuierlich bist du im Austausch mit Beratung, Vermarktern, Channel-Experten und dem Campaign Management. - Angebotsmanagement: Angebote, Kooperationen und Sonderwerbeformen werden von dir bei Vermarktern angefragt und bewertet. - Konditionssteuerung: Durch enge Zusammenarbeit mit dem Investment Team gewährleistest du die besten Konditionen für unsere Kunden. - Forecast & Budgetverteilung: Über einen detaillierten Jahres-Forecast planst du die Verteilung des Digitalbudgets. Qualifications - Ein abgeschlossenes Studium oder eine Ausbildung in Marketing, Medien, Wirtschaft oder einem verwandten Bereich. - 1-2 Jahre Erfahrung in der digitalen Beratung oder Planung - auf Seiten des Kunden, der Agentur oder des Vermarkters. - Sicherer Umgang mit gängigen Planungstools sowie Verständnis relevanter Online-KPIs. - Gute Excel-Kenntnisse, Spaß an Zahlen und ein analytisches Verständnis. - Zuverlässig, selbstständig, flexibel und teamorientiert, auch unter Druck den Überblick behaltend. - Sehr gute Deutschkenntnisse in Wort und Schrift. Requirements - #strukturiert - #kommunikationsstark - #verantwortungsbewusst Benefits - Work-Life-Balance: Mit unseren flexiblen Arbeitszeiten & Remote Work gestaltest du deinen Alltag so, wie er zu dir passt. Außerdem kannst du Überstunden ausgleichen. - Vacation mode on: Du erhältst 30 Urlaubstage plus einen flexiblen Tag – zusätzlich sind der 24. und 31.12. frei. - Wellbeing first: Gesundheitsleistungen, attraktive Altersvorsorge sowie Mental Health Awareness Days stellen deine Gesundheit in den Mittelpunkt. - Practice makes perfect: Entfalte dich mit unseren vielfältigen Weiterbildungen und nutze unsere internen Karriereprogramme für deine Entwicklung im WPP-Netzwerk. - More than just a job: Dich erwarten unvergessliche Events, Mitarbeitendenrabatte und weitere Highlights wie das Job Ticket, Wellhub oder das Job Bike. - Be yourself: Bei uns ist jede:r herzlich willkommen - Vielfalt und Chancengleichheit liegen uns am Herzen.

• Identify and contact trade publications, industry directories, and high-authority websites across Beacon Funding’s target verticals • Conduct outreach via email, phone, and online submission forms to explore advertising, backlink, and guest editorial opportunities • Research and document contact names, submission processes, content requirements, pricing, and editorial calendars • Build ongoing relationships with publication contacts and report findings to Senior Digital Marketer weekly • Draft initial press release outlines and first drafts for Senior Digital Marketer review • Update on-page content on core website pages per Senior Digital Marketer’s direction — FAQs, factual updates, and AEO-optimized summary copy • Optimize YouTube video titles, descriptions, chapters, and tags to align with SEO and brand standards • Support the monthly AI search visibility audit by testing queries across ChatGPT, Perplexity, and Google AI Overviews and documenting results • Apply schema markup code to CMS pages following Senior Digital Marketer guidance • Publish approved blog articles to the Beacon Funding website following formatting and SEO standards • Schedule and post approved social content per the content calendar • Ensure all content is correctly formatted, linked, and tagged before going live • Write original and engaging content for marketing campaigns based on briefs provided from SME • Proof and edit content to keep marketing materials up to date • Gather requirements to assess project needs • Keep detailed notes and assist with meeting prep • Create and manage assigned tasks in the project management system • Complete assigned research and marketing projects • Manage time to effectively meet expectations and deadlines

• Own the end-to-end marketing strategy across both the company and its charitable division • Develop integrated marketing campaigns aligned with commercial objectives • Build full-funnel marketing strategies that generate awareness, enquiries, and conversions • Analyse the customer journey, identify bottlenecks, and recommend improvements • Work closely with leadership to ensure marketing supports broader business strategy • Regularly review campaign performance and adapt strategy based on data and insights • Become the company's subject matter expert in GoHighLevel • Design and manage the complete customer journey within the CRM • Build lead nurturing sequences and automated marketing workflows • Improve lead management and conversion processes • Ensure accurate reporting across the marketing and sales pipeline • Continuously optimise automation and customer communication • Utilise AI tools to automate repetitive marketing and administrative workflows • Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation • Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency • Continually identify opportunities to streamline processes and reduce manual work through AI and automation • Manage and optimise Google Ads and Meta advertising campaigns • Recommend marketing investment based on commercial performance • Oversee SEO strategy and ongoing website optimisation • Coordinate email marketing campaigns and customer communications • Monitor campaign performance and maximise return on investment • Oversee website development and ongoing optimisation • Create landing pages and lead generation assets • Develop compelling website copy and customer messaging • Ensure content clearly communicates the company's value proposition • Improve website conversion rates through continuous testing • Coordinate content creation across multiple channels • Work with leadership to develop educational content, customer stories, and brand messaging • Support podcast launches, campaign rollouts, partnership opportunities, and events • Maintain consistent brand positioning across all customer touchpoints • Develop meaningful marketing dashboards and reporting • Track lead generation, campaign performance, conversion rates, and ROI • Present marketing insights and recommendations to leadership • Use data to recommend continuous improvements across all marketing activities • Translate marketing data into commercial actions