BetRivers | PlaySugarHouse | RushBet
Product Marketing Manager
Location
United States
Posted
2 days ago
Salary
$85K - $120K / year
Seniority
Senior
Job Description
Product Marketing Manager
Rush Street Interactive
• Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention. • Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments. • Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights. • Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance. • Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions. • Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.
Job Requirements
- Bachelor’s degree in marketing, Digital Marketing, or Project Management preferred, or equivalent relevant work experience.
- 3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile
- Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines.
- Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior.
- Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review.
- Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
- Exceptional written and verbal communication skills to convey ideas and inspire action.
- Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities.
Benefits
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
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