Role Description Du liebst Performance Marketing und weißt, wie man aus Werbebudget profitables Wachstum macht? Dann suchen wir genau dich! Zur Unterstützung unseres Wachstums suchen wir eine erfahrene Freelancer im Bereich Meta Ads, der bzw. die unsere Performance-Kampagnen strategisch und operativ betreut. Aufgaben - Planung, Erstellung und Optimierung von Meta-Kampagnen (Facebook & Instagram) - Entwicklung performanter Kampagnen für Neukundengewinnung und Retargeting - Kontinuierliche Analyse und Optimierung von KPIs (ROAS, CPA, CTR, Conversion Rate) - Durchführung von A/B-Tests für Zielgruppen, Creatives und Anzeigenformate - Zusammenarbeit mit unserem Team für Content und Creatives - Budgetplanung und effiziente Budgetsteuerung - Erstellung regelmäßiger Performance-Reports mit konkreten Optimierungsvorschlägen Qualifications - Mehrjährige Erfahrung im Performance Marketing mit Schwerpunkt Meta Ads - Nachweisbare Erfolge im E-Commerce bzw. D2C-Bereich - Sicherer Umgang mit Meta Ads Manager und Pixel/Conversions API - Analytisches Denken und datengetriebene Arbeitsweise - Selbstständige, strukturierte und proaktive Arbeitsweise - Erfahrung im Gesundheits-, Beauty- oder Supplement-Bereich ist von Vorteil Benefits - Flexible Zusammenarbeit auf Freelancer-Basis - 100 % Remote - Eigenverantwortliches Arbeiten mit viel Gestaltungsspielraum - Ein motiviertes Start-up mit einer klaren Mission im Bereich Frauengesundheit - Langfristige Zusammenarbeit bei erfolgreicher Performance - Faire Vergütung – gerne kombiniert aus Fixhonorar und erfolgsabhängigem Bonus Bewerbung Bitte sende uns: - eine kurze Vorstellung - relevante Referenzen oder Case Studies - Informationen zu bisherigen Werbebudgets und Ergebnissen (z. B. ROAS, CPA) - deine Preisvorstellung (Stunden- oder Monatspauschale) - deinen frühestmöglichen Starttermin Wir freuen uns darauf, dich kennenzulernen und gemeinsam PUROGYN weiter wachsen zu lassen.

• Own demand generation strategy and execution for Salsify's B2B manufacturing and distribution segment. • Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM). • As an emerging segment, continuously test and refine the demand mix, doubling down on what converts and retiring what doesn't to build a repeatable engine. • Build programs that target key buyer personas within manufacturing and distribution organizations, including ecommerce, marketing, product data, digital transformation, IT, and commercial leaders. • Partner with Product Marketing to create messaging and campaigns that resonate with industrial manufacturers and distributors. • Partner with the B2B content strategy and thought leadership leads to turn flagship content such as research reports and executive insights into demand programs (campaigns, nurture, syndication) that convert authority into pipeline. • Collaborate with Sales and Business Development teams to align marketing efforts with pipeline goals and strategic account priorities. • Design and execute lead nurturing programs that move prospects through the buyer journey and increase conversion rates. • Analyze live campaign performance and optimize for conversion and efficiency through data-driven decision making. • Manage campaign budgets and forecast program performance against pipeline and revenue goals. • Partner with industry associations, buyer groups, media organizations, and channel and ecosystem partners to expand reach and generate demand. • Track and communicate marketing performance, pipeline contribution, and ROI to stakeholders across the organization. • Bring an outside-in view of how industrial manufacturers and distributors buy and where the market is heading, and translate that into sharper messaging and campaigns.

• Team leadership & personnel development: primary contact for the team, holding weekly meetings with your team members and fostering both professional and personal development • Quality assurance within the team: regular deep-dive reviews of team members' accounts to identify opportunities and improve performance • Resource management: monitoring team utilization, supporting capacity planning and contributing to recruiting • Operational and strategic management of major clients (six- to seven-figure budgets) and conducting onboarding processes • Setup, management and optimization of campaigns (Google Ads, Microsoft Ads, Web Analytics) across all relevant channels • Analysis of business KPIs, deriving proactive recommendations for action and leading client meetings independently • Definition and oversight of agency-wide quality standards for campaign setups, reporting and audits • Active automation and efficiency improvements of workflows • Preparing potential analyses and partially supporting sales meetings

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands • Run timelines, budgets, deliverables, and approvals so nothing slips • Act as the single point of contact for creators, clients, and internal teams • Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them • Stay ahead of problems and keep every stakeholder aligned, rather than firefighting • Build creator pricing from the ground up using CPV (cost per view) and projected performance • Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin • Proactively negotiate added-value assets and maximise the value on every deal • Manage campaign budgets line by line, model scenarios, and flag commercial risk early • Treat every campaign as a commercial unit, not just a creative one • Build trusted relationships through clear, proactive, no-surprises communication • Read each client's style and match it, from polished weekly reporting to fast informal updates • Anticipate client needs, surface insight, and create the conditions for renewal and growth • Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical • Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives • Handle creator contracting, usage rights, and disclosure compliance cleanly • Track performance against the numbers that matter: CPV, reach, engagement, and conversion • Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap • Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets • Flag data inconsistencies and workflow gaps early • Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting • Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it • Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech • Use AI daily to move faster and raise the quality of your work • Adopt new tools quickly and improve workflows on Kyra's AI-native platform • Bring a willingness to experiment. This is paying off across the team and we want people who lean in