• Team leadership & personnel development: primary contact for the team, holding weekly meetings with your team members and fostering both professional and personal development • Quality assurance within the team: regular deep-dive reviews of team members' accounts to identify opportunities and improve performance • Resource management: monitoring team utilization, supporting capacity planning and contributing to recruiting • Operational and strategic management of major clients (six- to seven-figure budgets) and conducting onboarding processes • Setup, management and optimization of campaigns (Google Ads, Microsoft Ads, Web Analytics) across all relevant channels • Analysis of business KPIs, deriving proactive recommendations for action and leading client meetings independently • Definition and oversight of agency-wide quality standards for campaign setups, reporting and audits • Active automation and efficiency improvements of workflows • Preparing potential analyses and partially supporting sales meetings

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands • Run timelines, budgets, deliverables, and approvals so nothing slips • Act as the single point of contact for creators, clients, and internal teams • Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them • Stay ahead of problems and keep every stakeholder aligned, rather than firefighting • Build creator pricing from the ground up using CPV (cost per view) and projected performance • Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin • Proactively negotiate added-value assets and maximise the value on every deal • Manage campaign budgets line by line, model scenarios, and flag commercial risk early • Treat every campaign as a commercial unit, not just a creative one • Build trusted relationships through clear, proactive, no-surprises communication • Read each client's style and match it, from polished weekly reporting to fast informal updates • Anticipate client needs, surface insight, and create the conditions for renewal and growth • Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical • Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives • Handle creator contracting, usage rights, and disclosure compliance cleanly • Track performance against the numbers that matter: CPV, reach, engagement, and conversion • Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap • Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets • Flag data inconsistencies and workflow gaps early • Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting • Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it • Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech • Use AI daily to move faster and raise the quality of your work • Adopt new tools quickly and improve workflows on Kyra's AI-native platform • Bring a willingness to experiment. This is paying off across the team and we want people who lean in

Role Description - Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat. - Plan, launch, and manage multi-channel campaigns aligned with business objectives. - Identify and evaluate new acquisition channels and growth opportunities. - Ensure campaign messaging aligns with Aanaab's brand and marketing strategy. - Design and optimize high-converting landing pages for different campaign objectives. - Conduct A/B testing across landing pages, ad creatives, and campaign elements. - Optimize the customer acquisition funnel from awareness to conversion. - Collaborate with internal teams to improve lead nurturing and conversion performance. - Build and manage B2B lead generation campaigns targeting schools and enterprise clients. - Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms. - Monitor campaign performance and analyze marketing data to identify optimization opportunities. - Develop dashboards and reports to measure KPIs and campaign effectiveness. - Ensure accurate attribution across marketing channels and customer touchpoints. - Manage and optimize advertising budgets across multiple digital channels. - Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets. - Continuously improve campaign efficiency through data-driven optimization. - Ensure marketing investments contribute to sustainable business growth. - Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities. - Support sales teams by improving lead quality and campaign effectiveness. - Share performance insights and recommendations with stakeholders to support strategic decision-making. Qualifications - Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field. - A Master's degree is considered an advantage. - 5+ years of experience in Performance Marketing or Digital Marketing. - Proven experience managing multi-channel paid advertising campaigns. - Experience across both B2B and B2C marketing environments. - Previous experience within EdTech, SaaS, Technology, or Digital Services is preferred. - Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and Snapchat Ads. - Strong understanding of Google Analytics 4, Google Tag Manager, and marketing attribution. - Experience with conversion rate optimization (CRO) and A/B testing methodologies. - Strong analytical and reporting skills with the ability to translate data into actionable insights. - Budget planning and performance optimization expertise. - Strong project management and prioritization skills. - Professional proficiency in Arabic and English (written and spoken). Benefits - Flexible remote work. - Medical insurance (as per company policy). - Supportive and collaborative work environment. - Open and collaborative culture. - Continuous learning and growth opportunities. - High level of autonomy and ownership. - Opportunity to make a real impact.

• Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. • Own marketing-sourced pipeline targets and key revenue KPIs. • Build quarterly growth plans and improve funnel bottlenecks. • Lead paid, content, web, and design teams. • Establish scalable processes and experimentation frameworks. • Partner closely with PMM, Revenue, and Leadership.