• Own demand generation strategy and execution for Salsify's B2B manufacturing and distribution segment. • Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM). • As an emerging segment, continuously test and refine the demand mix, doubling down on what converts and retiring what doesn't to build a repeatable engine. • Build programs that target key buyer personas within manufacturing and distribution organizations, including ecommerce, marketing, product data, digital transformation, IT, and commercial leaders. • Partner with Product Marketing to create messaging and campaigns that resonate with industrial manufacturers and distributors. • Partner with the B2B content strategy and thought leadership leads to turn flagship content such as research reports and executive insights into demand programs (campaigns, nurture, syndication) that convert authority into pipeline. • Collaborate with Sales and Business Development teams to align marketing efforts with pipeline goals and strategic account priorities. • Design and execute lead nurturing programs that move prospects through the buyer journey and increase conversion rates. • Analyze live campaign performance and optimize for conversion and efficiency through data-driven decision making. • Manage campaign budgets and forecast program performance against pipeline and revenue goals. • Partner with industry associations, buyer groups, media organizations, and channel and ecosystem partners to expand reach and generate demand. • Track and communicate marketing performance, pipeline contribution, and ROI to stakeholders across the organization. • Bring an outside-in view of how industrial manufacturers and distributors buy and where the market is heading, and translate that into sharper messaging and campaigns.

• Team leadership & personnel development: primary contact for the team, holding weekly meetings with your team members and fostering both professional and personal development • Quality assurance within the team: regular deep-dive reviews of team members' accounts to identify opportunities and improve performance • Resource management: monitoring team utilization, supporting capacity planning and contributing to recruiting • Operational and strategic management of major clients (six- to seven-figure budgets) and conducting onboarding processes • Setup, management and optimization of campaigns (Google Ads, Microsoft Ads, Web Analytics) across all relevant channels • Analysis of business KPIs, deriving proactive recommendations for action and leading client meetings independently • Definition and oversight of agency-wide quality standards for campaign setups, reporting and audits • Active automation and efficiency improvements of workflows • Preparing potential analyses and partially supporting sales meetings

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands • Run timelines, budgets, deliverables, and approvals so nothing slips • Act as the single point of contact for creators, clients, and internal teams • Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them • Stay ahead of problems and keep every stakeholder aligned, rather than firefighting • Build creator pricing from the ground up using CPV (cost per view) and projected performance • Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin • Proactively negotiate added-value assets and maximise the value on every deal • Manage campaign budgets line by line, model scenarios, and flag commercial risk early • Treat every campaign as a commercial unit, not just a creative one • Build trusted relationships through clear, proactive, no-surprises communication • Read each client's style and match it, from polished weekly reporting to fast informal updates • Anticipate client needs, surface insight, and create the conditions for renewal and growth • Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical • Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives • Handle creator contracting, usage rights, and disclosure compliance cleanly • Track performance against the numbers that matter: CPV, reach, engagement, and conversion • Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap • Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets • Flag data inconsistencies and workflow gaps early • Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting • Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it • Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech • Use AI daily to move faster and raise the quality of your work • Adopt new tools quickly and improve workflows on Kyra's AI-native platform • Bring a willingness to experiment. This is paying off across the team and we want people who lean in

Role Description - Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat. - Plan, launch, and manage multi-channel campaigns aligned with business objectives. - Identify and evaluate new acquisition channels and growth opportunities. - Ensure campaign messaging aligns with Aanaab's brand and marketing strategy. - Design and optimize high-converting landing pages for different campaign objectives. - Conduct A/B testing across landing pages, ad creatives, and campaign elements. - Optimize the customer acquisition funnel from awareness to conversion. - Collaborate with internal teams to improve lead nurturing and conversion performance. - Build and manage B2B lead generation campaigns targeting schools and enterprise clients. - Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms. - Monitor campaign performance and analyze marketing data to identify optimization opportunities. - Develop dashboards and reports to measure KPIs and campaign effectiveness. - Ensure accurate attribution across marketing channels and customer touchpoints. - Manage and optimize advertising budgets across multiple digital channels. - Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets. - Continuously improve campaign efficiency through data-driven optimization. - Ensure marketing investments contribute to sustainable business growth. - Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities. - Support sales teams by improving lead quality and campaign effectiveness. - Share performance insights and recommendations with stakeholders to support strategic decision-making. Qualifications - Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field. - A Master's degree is considered an advantage. - 5+ years of experience in Performance Marketing or Digital Marketing. - Proven experience managing multi-channel paid advertising campaigns. - Experience across both B2B and B2C marketing environments. - Previous experience within EdTech, SaaS, Technology, or Digital Services is preferred. - Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and Snapchat Ads. - Strong understanding of Google Analytics 4, Google Tag Manager, and marketing attribution. - Experience with conversion rate optimization (CRO) and A/B testing methodologies. - Strong analytical and reporting skills with the ability to translate data into actionable insights. - Budget planning and performance optimization expertise. - Strong project management and prioritization skills. - Professional proficiency in Arabic and English (written and spoken). Benefits - Flexible remote work. - Medical insurance (as per company policy). - Supportive and collaborative work environment. - Open and collaborative culture. - Continuous learning and growth opportunities. - High level of autonomy and ownership. - Opportunity to make a real impact.