• Manage day-to-day social media activity across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels • Develop monthly content calendars aligned with each client’s brand, audience, campaigns, and business goals • Maintain a consistent brand voice and visual direction across client accounts • Track content performance and prepare clear reports with insights and recommendations • Identify relevant trends, formats, creators, and cultural moments that brands can use authentically • Support campaign ideation for launches, events, seasonal promotions, and special offers • Help manage paid social campaigns, including audience targeting, campaign setup, testing, optimization, and reporting • Collaborate with internal teams and clients to gather feedback, approvals, and campaign information • Manage multiple client accounts, deadlines, and content workflows simultaneously

Role Description Du studierst, du liebst Social Media – und du willst endlich mit echtem Budget und echten Kanälen arbeiten, statt nur in der Theorie über Reichweite zu reden. Dann lies weiter. Wir sind eine unabhängige, datengetriebene Mediaagentur. Bei uns kümmerst du dich um zwei Dinge: - Du planst und schaltest Ads. - Du entwickelst Content für unsere eigenen Kanäle, von der Idee bis zum fertigen Post. Beides remote, beides mit dem Freiraum, deine eigenen Ideen umzusetzen. Aufgaben - Ads planen und einstellen: - Du setzt Kampagnen auf Meta, TikTok & Co. auf, spielst sie aus, behältst die Zahlen im Blick und optimierst, bis sie laufen. - Wenn du das noch nicht kannst, bringen wir es dir bei. - Content-Ideen entwickeln: - Du hast ein Gespür dafür, was auf Social funktioniert, und übersetzt das in Formate für unsere eigenen Kanäle. - Content umsetzen: - Von der Idee zum fertigen Post – Konzept, Text, Schnitt, raus damit. - Du denkst mit, statt nur abzuarbeiten: - Was können wir testen, was lässt sich besser machen? Qualifications - Du bist eingeschriebene:r Student:in – idealerweise Marketing, BWL, Kommunikation oder etwas in der Richtung. - Du bist auf Social zuhause und verstehst die Plattformen von innen: Formate, Trends, Timing. - Erste Berührung mit Ads oder Content-Erstellung – ob aus Praktikum, eigenem Kanal, Uni-Projekt oder einfach Neugier. - Du arbeitest selbstständig und zuverlässig – remote heißt bei uns Vertrauen, kein Mikromanagement. - Sehr gutes Deutsch und ein Gefühl für Ton. Benefits - 100 % Remote: Arbeite, wo du am besten funktionierst. - Maximale Flexibilität: Gestalte deinen Tag – Hauptsache, das Ergebnis stimmt. - Eigenverantwortung & Vertrauen: Du triffst Entscheidungen, die spürbar etwas bewegen. - Tech, wie du sie liebst: Ob Mac oder Windows – du arbeitest mit dem Setup, das dich am besten performen lässt. - Wissen ist unser Treibstoff: Besuche Fachkonferenzen, entdecke neue Trends und bring frische Ideen direkt in unsere Projekte. - Impact über Ego: Bei uns zählt Wirkung, nicht Titel. Company Description Als erfahrene Mediaplanungsagentur sorgen wir dafür, dass Werbebudgets punktgenau eingesetzt werden: durch fundierte Zielgruppenanalysen und Zugriff auf aktuelles Zahlenmaterial der Mediaforschung. So minimieren wir Streuverluste und maximieren die Werbewirkung. Das Ergebnis: mehr relevante Kontakte, mehr Kunden – vom systematisch geplanten Erstkontakt bis zum erfolgreichen Abschluss.

• Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue • Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers • Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations • Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform • Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presence • Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand. • Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content—you are the creator, not just the director • Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows • Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments—all tailored for a TikTok-first audience • Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction. • Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity. • Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers. • Work directly with our founders to produce content, with a focus on TikTok and Instagram. • Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch. • Translate founders’ authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders. • Concept, produce, and edit content for Once Upon a Farm specific founder appearances—including product launches, campaigns, and brand storytelling moments—that works in concert with their personal channel’s content • Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs • Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jen’s available windows • Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics • Translate performance data into actionable content decisions—double down on what works, kill what doesn’t • Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns • Present TikTok and Founder content performance to stakeholders in quarterly business reviews

• Develop and execute a comprehensive marketing plan in partnership with the Client and the leadership team. • Plan and execute successful events including, but not limited to, trade shows, conferences, open houses, customer loyalty and recognition events, speaking engagements, etc. • Develop and improve marketing collaterals whether for printing or social online networking. This includes designing graphics and editing videos. • Manage the Client’s online presence including social media platforms and business websites. • Leverage marketing analytics to provide insights for reaching new customers. • Oversee and manage other marketing related activities.