Organic, cold-pressed snacks that kids love and parents trust.
Social Media Manager, TikTok
Location
California
Posted
3 days ago
Salary
$100K - $110K / year
Seniority
Senior
Job Description
Social Media Manager, TikTok
Once Upon a Farm
• Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue • Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers • Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations • Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform • Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presence • Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand. • Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content—you are the creator, not just the director • Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows • Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments—all tailored for a TikTok-first audience • Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction. • Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity. • Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers. • Work directly with our founders to produce content, with a focus on TikTok and Instagram. • Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch. • Translate founders’ authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders. • Concept, produce, and edit content for Once Upon a Farm specific founder appearances—including product launches, campaigns, and brand storytelling moments—that works in concert with their personal channel’s content • Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs • Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jen’s available windows • Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics • Translate performance data into actionable content decisions—double down on what works, kill what doesn’t • Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns • Present TikTok and Founder content performance to stakeholders in quarterly business reviews
Job Requirements
- 4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy
- Demonstrated ability to grow a TikTok account and drive measurable business outcomes—including TikTok Shop—through original content
- Deep, native understanding of TikTok’s algorithm, trends, and creator ecosystem; you consume the platform daily and can spot an emerging format before it peaks
- Proven experience creating content for or alongside a public figure, founder, or talent—comfortable navigating the balance between authentic personal voice and brand alignment
- Hands-on creator skills: you can concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent) a high-performing TikTok video yourself
- Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred
- Strong copywriting instincts with the ability to adapt voice across Onec Upon a Farm’s brand and founders’ personal tone
- Comfortable working with senior stakeholders and talent; professional, organized, and discreet
- Highly self-directed—you manage your own production schedule, publishing calendar, and performance reporting without hand-holding
- Must provide a portfolio that includes TikTok content you personally created and can speak to the strategy and outcome behind
- Must demonstrate measurable TikTok results: follower growth, viral content, Shop-driven revenue, or equivalent
- Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment
- Previous exposure to cross-functional work between Sustainability and People & Culture preferred
- This role must be based out of Los Angeles, CA , NYC or San Francisco
Benefits
- Remote-first work environment
- Annual Bonus
- 401(k) program + 4% company match after three months
- New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
- Monthly Cell and Internet Stipend
- Quarterly Farm-to-Fridge home deliveries and Employee Discounts
- New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
- Unlimited Paid Time Off
- Paid Volunteer Time
- Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
- Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
- Vision and Dental Insurance are covered at 100% for the employee and dependents
- Life insurance
- Flexible spending account and Health Savings Accounts for applicable plans
- Employee assistance program (EAP)
- All other benefits, leaves, and insurance as required by law, based on your specific residence
- And so much more!
Related Guides
Related Categories
Related Job Pages
More Social Media Manager Jobs
• Develop and execute a comprehensive marketing plan in partnership with the Client and the leadership team. • Plan and execute successful events including, but not limited to, trade shows, conferences, open houses, customer loyalty and recognition events, speaking engagements, etc. • Develop and improve marketing collaterals whether for printing or social online networking. This includes designing graphics and editing videos. • Manage the Client’s online presence including social media platforms and business websites. • Leverage marketing analytics to provide insights for reaching new customers. • Oversee and manage other marketing related activities.
Diseñador/a Senior de Social Media, Contenido Digital
VEO STUDIOUNLIMITED VISION creativity · consulting · packaging · branding · social media · retail mkt · interiorism
• Diseñar, adaptar y producir piezas creativas para redes sociales, incluyendo posts, stories, reels y assets para campañas digitales, asegurando consistencia visual y alto estándar creativo. • Desarrollar contenidos visuales alineados a estrategias de social media, objetivos de campaña y lineamientos de marca. • Mantenerse actualizado/a sobre tendencias visuales, formatos y mejores prácticas en redes sociales, proponiendo soluciones creativas relevantes. • Crear variantes, adaptaciones y optimizaciones de piezas según formatos, plataformas y performance de contenidos. • Integrarse de forma ágil en proyectos en curso, manteniendo el estándar creativo de VEO. • Coordinarse de manera eficiente con dirección creativa y otros equipos para asegurar coherencia visual y de marca.
Head of Retail Media
apo.com GroupDie apo.com Group ist eine der führenden Online-Apothekengruppen im deutschen Markt mit vier Standorten in Europa. Wir stehen für Innovation und Nachhaltigkeit gepaart mit einer ausgeprägten Leidenschaft für intelligente Technologien und Digitalisierung. Dafür setzen wir auf pharmazeutische Kompetenz, innovative digitale Services und KI gestützte Logistik Technologie. Wir unterstützen Menschen dabei, gesund zu werden und gesund zu bleiben.
Role Description Werde Teil unseres Teams und gestalte die Gesundheitsversorgung von morgen! Du arbeitest flexibel aber immer mit vollem Engagement? Dann suchen wir für unseren Standort in Leipzig zum nächstmöglichen Zeitpunkt einen Head of Retail Media (m/w/d) in Vollzeit (remote oder hybrid). Gestalte und verantworte das Retail-Media-Geschäft der apo.com Group – von der Produktstrategie bis zum P&L. - Verantwortung: Du bist zuständig für das gesamte Retail-Media-Produkt- und Umsatzziel inklusive P&L. - Produktmanagement: Definition des Produktangebots (Werbeformate, Werbeflächen, neue Retail-Media-Produkte). - Projektsteuerung: Sicherstellung der termingerechten Umsetzung zentraler IT-Projekte (u. a. Kairion-Integration, SPA-Tool). - Portfolioentwicklung: Verantwortung für die Werbeflächenauslastung und die strategische Weiterentwicklung des Portfolios. - Sales: Führung von Sales-Gesprächen mit großen Herstellern. - Produktinnovation: Vorantreiben neuer Werbeformate (z. B. Video, SPA) bis zur Marktreife. - Strategieumsetzung: Operative Umsetzung der erarbeiteten Retail-Media-Strategie. Qualifications - Nachweisliche Erfolge in Aufbau oder Skalierung eines Werbeflächen- oder Ad-Produktportfolios. - Verhandlungssicherheit im Sales mit Herstellern und Markenpartnern auf Entscheiderebene. - Technisches Verständnis für AdTech-/MarTech-Infrastruktur, um IT-Projekte zielgerichtet zu steuern. - Unternehmerisches Denken, hohe Eigenverantwortung und Durchsetzungsstärke. - Sehr gute Deutsch- und Englischkenntnisse. - Mindestens 5–8 Jahre Erfahrung im Retail Media bzw. digitalen Werbegeschäft, davon mehrere Jahre in einer Führungsrolle mit P&L-Verantwortung. - Kenntnisse im Aufbau eines Retail-Media-Geschäfts von Grund auf oder in der signifikanten Skalierung eines bestehenden Portfolios (z. B. deutliches Umsatzwachstum über mehrere Jahre). - Praxis auf Anbieterseite bei einem Händler mit eigenem Retail-Media-Netzwerk oder auf Plattform-/Vermarkterseite im digitalen Werbegeschäft. - Verhandlungserfahrung auf Marketing-Leitungs- bzw. C-Level-Ebene mit großen Herstellern, idealerweise inkl. Jahresgesprächen und Media-Budget-Verhandlungen. - Kenntnis von Trade-Marketing- und Media-Budgets aus Herstellersicht. - Nachweisbare Erfolge beim Aufbau neuer Werbeformate (z. B. Sponsored Products, Onsite/Offsite Display, Video/CTV) bis zur Marktreife. Nice to have - Expertise in Aufbau und Führung eines interdisziplinären Teams (Sales, Tech, Analytics). - Erfahrung in einem regulierten Umfeld (Pharma/Health) sowie Kenntnisse im Heilmittelwerbegesetz (HWG). Benefits - Einen unbefristeten Arbeitsvertrag. - Markkleeberg bei Leipzig, Homeoffice (bis zu 100%) möglich. - Verantwortung von Tag eins an in einem wachsenden, strategisch bedeutsamen Geschäftsfeld (Retail Media) mit direkter Sichtbarkeit auf Geschäftsführungsebene. - Ein modernes, digitales Arbeitsumfeld mit kurzen Entscheidungswegen und viel Gestaltungsspielraum. - Flexible Arbeitszeiten und die Möglichkeit zum mobilen Arbeiten. - Eine leistungsgerechte Vergütung. - 30 Tage Urlaub pro Jahr. - Schulungen, Workshops und Side-By-Side-Coaching, wir unterstützen dich bei deiner Weiterentwicklung. - JobRad-Kooperation, kostenlose Nutzung unseres firmeneigenen Fitnessraums. - Sehr gute Sozialleistungen u.a. mit eigener, subventionierter Kantine, Corporate Benefits, kostenfreier Getränkeversorgung (Tee, Kaffee, Softgetränke), Personalrabatte, moderner Ausrüstung, Team- und Firmenevents u.v.m. Company Description Die apo.com Group ist eine der führenden Online-Apothekengruppen im deutschen Markt mit vier Standorten in Europa. Wir stehen für Innovation und Nachhaltigkeit gepaart mit einer ausgeprägten Leidenschaft für intelligente Technologien und Digitalisierung. Dafür setzen wir auf pharmazeutische Kompetenz, innovative digitale Services und KI gestützte Logistik Technologie. Wir unterstützen Menschen dabei, gesund zu werden und gesund zu bleiben.
Associate Director, Social Media
TombrasIndependence with scale – work in a third‑generation, family‑owned agency that has doubled in size over the last five years while maintaining the freedom to innovate. Award‑winning culture – our work and people have been recognized by Ad Age, Fast Company, Effie, Cannes Lions and more. Growth and learning – learn from Senior Paid Search Managers and Strategists who handle multi‑million‑dollar campaigns for national brands. You will gain hands‑on experience with Google Ads, YouTube and Shopping campaigns, and collaborate with data scientists, creatives and media experts across the agency. High‑impact clients – contribute to campaigns for globally recognized brands.
Role Description Where you'll be working: Knoxville or Atlanta. Relocation assistance may be provided. What you will be doing: - Day-to-day social account leadership across various client brands - Collaborate with in-house creative directors, community managers, brand strategists, project managers, account teams, and analysts to produce best-in-class social media campaigns - Drive advanced, on-trend social strategy and create social brand playbooks across various clients - Lead and present monthly/quarterly social performance analysis and reports to agency leadership and clients - Formulate and evolve best-in-class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, paid media, and more - Oversee execution of omnichannel social campaigns from creative concept through deployment, optimization, and performance analysis - Manage and mentor a team of social media managers and strategists - Continuously explore new social platforms, functionalities, and technologies to push boundaries and evolve our thinking across the agency - Consult existing and prospective clients on leveraging social to achieve brand and business goals - Work at the speed of social - fast! Which means more opportunities to make exceptional and impactful content Qualifications - 8+ years of experience in social media management, strategy and content creation - Excellent written and verbal communication skills - Experience with social media analytics and reporting tools - Desire to build and foster engaged communities and create award-winning social-first work with a team of highly motivated creatives and strategists - 5+ years of leadership experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture - Ability to work collaboratively with cross-functional teams - Strong attention-to-detail and ability to proofread content for grammatical accuracy and maintain style consistency across pieces - Public speaking and presentation skills to ensure ideas are presented effectively and coherently - Passion for current and emerging social media platforms, trends, and best practices - Partnership & event campaign strategy and management - Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously - A solution-oriented mindset, and an attitude of positivity, adaptability, curiosity, and exploration Benefits - Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. - Dog-friendly offices - Flexible PTO - Generous parental leave for primary and non-primary caregivers - Medical (PPO or High Deductible option) for employee + dependents - 401(k) Participation - Employer-paid Dental & Vision - A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Company Description Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. Tombras is an E-Verify employer and participates in the E-Verify program. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds. Remote employees must be based in the United States.
