• The Pricing and Promotions Manager will be a key leader responsible for driving the company's profitability and growth. • Lead the development, implementation, and continuous improvement of a holistic pricing strategy that aligns with business goals and enhances profitability across all channels (DTC and B2B). • Collaborate with business leaders to define pricing objectives, key performance indicators (KPIs), and success metrics. • Monitor market trends, competitive landscape, and customer behavior to identify pricing opportunities and challenges. • Lead and manage a highly analytical team focused on driving sustainable growth across both Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels.

• Utilize advanced Excel skills to conduct comprehensive sales and item analysis, driving price and margin optimization while ensuring accuracy and competitiveness in pricing strategies. • Maintain and update the ERP database to support efficient pricing and costing functions, leveraging office automation skills to enhance data integrity and streamline processes. • Collaborate closely with regional and branch managers to address and resolve pricing challenges, fostering strong relationships and facilitating informed decision-making for optimal pricing solutions. • Communicate effectively with all levels of management to implement daily pricing changes, including conducting quarterly reviews and implementing price adjustments throughout the year, ensuring alignment with strategic business goals. • Partner with Regional Vice Presidents and Sales Managers to gather and analyze business intelligence, enabling data-driven regional price recommendations for both commodities and large-ticket items to enhance market responsiveness and competitive edge. • Champion the development and streamlining of daily processes through innovative automation solutions, sharing best practices and efficiencies with team members to foster a culture of continuous improvement.

• Develops, maintains, and enhances NEMT pricing models for new business opportunities, renewals, repricing events, RFP responses, and contract amendments. • Analyzes contract terms and conditions to identify pricing implications, financial risks, reimbursement mechanics, service obligations, and margin impacts. • Collaborates with cross-functional teams to develop pricing proposals and financial models for clients. • Builds and maintains account-level and market-level income statement views that compare original pricing assumptions to monthly, quarterly, and year-to-date actual results, monitoring contract performance to ensure pricing and performance alignment. • Evaluates key financial and operational metrics by contract, market, and contract type. • Supports RFP pricing by translating operational requirements into financial assumptions, including staffing, transportation network needs, provider reimbursement, reporting requirements, implementation complexity, technology needs, service levels, and compliance obligations. • Analyzes pricing and profitability across various contract structures, including full-risk, shared-risk, fee-for-service, capitation, and ASO arrangements. • Identifies and evaluates cost drivers that impact pricing and margin performance. • Conducts advanced analysis of large and complex data sets to identify trends, utilization anomalies, margin leakage, and pricing opportunities. • Prepares pricing reports, variance analyses, executive summaries, dashboards, and presentations for senior management and cross-functional stakeholders. • Maintains accurate pricing databases, assumption libraries, model documentation, and data sources to support reporting, auditability, and repeatable processes. • Partners with Network and Operations teams to understand provider capacity, local market dynamics, transportation supply constraints, rate adequacy, and fair market cost drivers while supporting 'should cost' rate benchmarking. • Collaborates with Revenue Cycle and Encounters teams to understand claims, denials, payment reconciliation, encounter submission, and revenue integrity impacts on contract economics. • Recommends process improvements to optimize pricing workflows, data quality, model governance, reporting, and post-award feedback loops. • Stays current on NEMT, Medicaid, Medicare Advantage, managed care, healthcare transportation, regulatory requirements, and market dynamics that may influence pricing strategies. • Performs other duties and may lead projects as assigned.

• Dynamic pricing roadmap: Migrate three legacy pricing systems to a unified pricing service. Sequence the 11-priority roadmap, make tradeoff calls, and ship. • Pricing strategy: Define pricing for 24+ services across mowing, non-mowing, and emerging verticals. Balance conversion, margin, and Pro economics. • New revenue models: Unlock bundles, add-ons (e.g., "bag my clippings"), channel discounts, and frequency-based pricing — none of which exist today. • Service availability: Determine where and when we offer services based on supply, demand, and profitability signals. • Experimentation framework: Stand up A/B testing for pricing changes, measuring impact on conversion, margin, and Pro claim rates.