Director of Paid Media and Growth
Location
United States
Posted
2 days ago
Salary
$128.8K - $193.2K / year
Seniority
Lead
No structured requirement data.
Job Description
Director of Paid Media and Growth
David's Bridal
Role Description The Director of Paid Media and Growth will own the strategy behind David’s Bridal’s organic search recovery and growth and its paid acquisition performance across the e-commerce business. Reporting to the President, this role sets the priorities that the e-commerce, marketing, and engineering teams execute against, with a clear mandate to stabilize and then scale traffic, conversion, and revenue following the platform migration. This is a strategic, hands-on operator role. The Director will manage David’s external SEO and paid media agencies, owning the relationship and performance of each and deciding what gets built, tested, and scaled. The defining skill is the ability to turn data into clearly prioritized, executable recommendations—and then follow through, measure, and iterate rather than react to the latest number. Key Responsibilities - SEO Recovery & Growth - Own SEO strategy end-to-end, focusing on recovering organic performance lost during the replatform. - Translate audits into a prioritized, sequenced roadmap that distinguishes high-impact work from busy work. - Partner with engineering to resolve technical SEO issues and establish standards. - Build out content and landing experiences that capture high-intent demand. - Establish optimization for emerging search surfaces, including AI/LLM-driven discovery. - Paid Acquisition - Own paid acquisition strategy and performance across channels. - Drive audience segmentation, retargeting, and lookalike strategies that activate David’s first-party data. - Set the testing agenda: define hypotheses, scale what works, cut what doesn’t, and reallocate spend against measured return. - Improve conversion across the funnel by connecting acquisition to on-site experience and merchandising. - Agency & Vendor Management - Manage both the SEO and paid acquisition agencies—setting strategy and holding them accountable to performance. - Ensure agency output is prioritized correctly and aligned to business goals. - Data, Insights & Prioritization - Serve as the voice of reason on the data: interrogate the numbers and identify the insight behind the trend. - Convert insights into a stack-ranked set of recommended actions. - Hold the organization to following through—finishing what was started and measuring the lift. - Bring a connected, full-funnel perspective. - Cross-Functional Leadership - Set priorities for and partner with the e-commerce, marketing, engineering, and data/insights teams. - Communicate clearly and confidently with senior leadership. - Operate with appropriate skepticism and follow-through. Qualifications - 7+ years in growth, SEO, and/or paid acquisition, ideally spanning both in-house and agency environments. - Deep, hands-on technical SEO expertise—site performance, structured data, indexation, content strategy. - Strong paid acquisition experience across major platforms. - Demonstrated ability to manage external agencies to measurable performance outcomes. - Proven ability to turn complex data into prioritized, executable recommendations. - E-commerce experience required; Shopify and/or headless commerce environments a plus. - Comfortable operating in a fast-moving, ambiguous, lean environment. - Excellent communication skills, including the ability to brief and respectfully challenge senior executives. Benefits - Full Time Opportunity – A comprehensive benefits package is available. - Rewarding Environment and Competitive Pay. - Generous Dream Maker Discount After First Pay Period. - Referral Incentive Program. - Dayforce Wallet – Get Paid Early! - Health/Dental/Vision Insurance. - 401K Program. - Paid Vacation, Wellness Days & Holidays, including your Birthday off! - Pet Benefits.
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