Role Description Coalition Technologies is seeking a detail-oriented and analytical Remote PPC / SEM Specialist to support paid search, Google Ads, Bing Ads, Facebook Ads, keyword research, campaign setup, campaign optimization, reporting, and performance analysis for client accounts. This role is ideal for someone with experience managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI. As a PPC / SEM Specialist, you will help create, analyze, and optimize paid advertising campaigns across multiple industries. You will work closely with the Google Ads Manager, SEO team, and other stakeholders to ensure paid search strategies align with each client's brand, budget, and marketing goals. Responsibilities - Conducting keyword research and writing ad copy - Structuring campaigns and ad groups and determining the best campaign settings - Working with large Google Ads data sets in Excel - Uploading data and ad content using Google Ads Editor - Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries - Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores - Helping ensure a strong return on investment for each client's marketing budget - Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals - Monitoring campaign performance using reporting tools - Analyzing campaign metrics and data to provide recommendations for improving performance - Conducting A/B testing across ads and landing pages - Reviewing traffic in Google Ads - Working on Facebook Ads campaigns - Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and paid advertising best practices - Successfully completing Google Ads Certification if not already obtained Qualifications - Minimum of 6 months of experience managing SEM or PPC campaigns - Experience with Google Ads Editor and Bing Ads Editor - Experience using Google Keyword Planner or other keyword research tools - Knowledge of account KPI selection, measurement, and reporting - Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA - Passion for marketing, advertising, and online content development - Strong research abilities and excellent analytical skills - Excellent time management skills and ability to meet strict deadlines - Ability to adapt to a diverse and multicultural remote work environment - Passion for building and growing in a startup-style environment - Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time - Reliable remote workstation, including a fast computer, microphone, speakers, reliable internet, and reliable power Preferred Skills - One or more years of professional Google Ads experience - Google Ads Certification - Bing Ads experience - Facebook paid advertising experience - High proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp - Experience with campaign reporting, performance analysis, and ROI optimization - Experience with A/B testing for ads and landing pages Benefits - 100% remote work with a company that has supported remote team members for more than a decade - Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month - Competitive Paid Time Off plan that supports work-life balance - Subsidized gym memberships - Medical, dental, vision, and life insurance packages for eligible US-based team members - International Health Insurance Reimbursement Program for eligible international team members - Device upgrade and learning reimbursement programs - Career development plans with clearly defined goals and rewards - Additional job-specific incentives and bonuses Compensation For candidates located in California, New York, Washington, and Colorado, the starting base pay for this position ranges from $15 to $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. For candidates outside of California, New York, Washington, and Colorado, compensation may fall outside the listed range.

Role Description We are looking for an innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion. - Own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. - Ensure marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance. - Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists. - Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics. - Support freestanding store launches with playbooks, launch plans, and evaluations. - Ensure creative and merchandising alignment with brand positioning and retailer guidelines. - Monitor sell-through, traffic lift, and digital performance metrics for all campaigns. - Own retail marketing budget allocation, including co-op spend and production costs. - Implement AI-driven tools for campaign tracking and creative optimization. - Project & campaign reporting for senior leadership. Qualifications - 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact. - Experience collaborating with major retailers (Walmart, Macy’s, Kohl’s, Nordstrom, etc.). - Familiarity with apparel retail environments; intimate apparel experience a plus. - Demonstrated ability to negotiate professionally, lead vendor & retailer relationships. - Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling. - Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana). - Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis. - Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams. - Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact. - Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans. - Strong problem-solver who connects data and critical insights to drive effective decisions. - Turns mistakes into process improvements, embedding learnings into scalable solutions. - Raises the bar for detail orientation, quality, and brand standards. - Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability. - Acts like an owner, with a bias for speed, performance, and raising standards. Benefits - 100% Remote - USD competitive salary - Paid time off - More benefits to be discussed. Company Description Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. - Over $1B+ in cumulative revenue - 12M+ customers - 500+ talents across 19 countries - We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

• Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives. • Contribute to positioning, messaging, and customer engagement efforts for designated disease areas. • Support regional product launches by coordinating assigned launch activities and cross-functional inputs to ensure readiness and effective execution. • Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption. • Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer-facing content.

• Define and own the marketing strategy for seven priority industry verticals, including market sizing, segmentation, and competitive positioning. • Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics within target industries. • Partner with Product and Sales leadership to align marketing priorities with product roadmap and revenue objectives. • Develop annual and quarterly industry marketing plans with clear goals, KPIs, and budget allocations. • Create and oversee production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations. • Develop compelling value propositions and messaging frameworks tailored to each vertical and buyer stage. • Secure and manage relationships with industry analysts, influencers, and media to amplify brand presence. • Represent the company at industry conferences, speaking engagements, and roundtables. • Design and execute integrated marketing campaigns across digital, email, events, and paid channels to generate qualified pipeline within target verticals. • Collaborate with the Demand Generation team to optimize campaign performance, conversion rates, and cost per lead. • Partner with Strategic Sales team to develop account-based marketing (ABM) programs targeting high-value accounts. • Monitor, analyze, and report on campaign ROI and pipeline influence metrics. • Serve as the marketing center of excellence for assigned verticals, advising internal stakeholders on market dynamics and buyer behavior. • Work closely with Product Marketing, Growth, PR, and Events teams to ensure consistent and integrated messaging. • Manage agency partners, freelancers, and vendors supporting industry marketing initiatives.