• Lead the creative team in developing and executing creative concepts that align with brand vision and marketing objectives • Manage through experience, empowerment, and autonomy to foster great work and growth • Inspire and push the envelope for innovative healthcare marketing solutions • Present and explain creative solutions to clients • Demonstrate a commitment to diversity, equity, inclusion, and continuous development

• Own creative quality across formats (short-form, long-form, photo, reels, stories), providing decisive, actionable feedback to creators and editors. • Direct production: lead pre‑production planning and ensure creative intent through post-production. • Coach and guide photographers, videographers, editors, and freelance directors to raise visual standards and consistency. • Shape influencer: brief creators, edit influencer footage, and advise on creative execution so influencer content aligns with brand voice and visual taste. • Collaborate with marketing, strategy, and analytics to ensure creative decisions support campaign KPIs and audience performance. • Build production playbooks and creative guidelines; hire and mentor a small content team.

• Define and lead Boulevard’s creative vision and brand presence across all channels. • Translate brand strategy into high-impact creative across various media. • Develop large-scale brand campaigns and creative systems. • Build and scale a high-performing creative team across various formats. • Provide hands-on creative direction while mentoring the team. • Establish a high bar for creative quality and consistency across all outputs. • Own and evolve Boulevard’s visual identity system. • Collaborate with various teams for unified storytelling across the customer journey. • Manage external agencies and production partners.

Role Description We’re looking for a Creative Director to conceive and produce advertising creative that spans a large range of use cases — from women’s wellness to body composition and beyond. You’ll own the visual and conceptual direction of our ads, translating FL127’s science into work that grabs attention and assesses demand across very different audiences. This is a part-time contract role of roughly 10 hours per week over a few months, fully remote but in-person optional. What You’ll Do - Develop ad concepts and creative direction for a broad set of use cases and target audiences. - Produce ready-to-run ad creative — static, social, and other digital formats — adapting a consistent brand to each use case. - Translate FL127’s science and product story into clear, emotionally resonant messaging and visuals. - Iterate quickly on variations to support testing, and refine based on performance signals. - Partner with the team to prioritize which use cases and concepts to bring to market first. Qualifications - A strong portfolio of advertising or campaign creative across multiple formats and audiences. - Range — the ability to shift tone and concept fluidly across very different use cases and customer types. - End-to-end creative ownership: concepting, art direction, and hands-on production of finished assets. - Sharp instinct for messaging that turns a product story into demand. - Self-directed and efficient, comfortable delivering high-quality work within a ~10 hour/week commitment. Requirements - Experience marketing health, wellness, consumer hardware, or early-stage / startup products. - Comfort designing creative intended for A/B testing and rapid iteration. Benefits - The pay range for this role is $100 - $110 per hour. - The contractor will be employed by a third-party staffing company. - Certain employee benefits may be available to the contractor through the staffing company after meeting minimum criteria.