Applying Minds
Senior Content Strategist
Location
Pakistan
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Content Strategist
MindSquare Technologies (India) Private Limited
• Develop and own the global content strategy for the RDX Sports website. • Build content frameworks aligned with business objectives, customer journeys, and brand positioning. • Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion. • Identify content gaps, opportunities, and priorities using data-driven insights. • Define editorial standards, governance, and best practices across all digital channels. • Optimize website content architecture to improve user experience and conversion rates. • Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling. • Collaborate with UX, Product, and Ecommerce teams to improve customer journeys. • Partner with SEO specialists to create long-term organic growth strategies. • Ensure content aligns with evolving search engine algorithms and user intent. • Strengthen the RDX Sports brand voice across all digital touchpoints. • Mentor internal content writers and SEO teams through strategic guidance.
Job Requirements
- 8–12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing.
- Proven experience developing content strategies for global ecommerce or D2C brands.
- Strong understanding of SEO, UX writing, customer journey mapping, and content architecture.
- Experience managing enterprise-level content ecosystems.
- Deep knowledge of ecommerce platforms and digital customer behavior.
- Experience working with distributed or global teams.
- Strong analytical mindset with expertise in content performance measurement.
- Excellent stakeholder management and presentation skills.
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