MindSquare Technologies (India) Private Limited

• Develop and own the global content strategy for the RDX Sports website. • Build content frameworks aligned with business objectives, customer journeys, and brand positioning. • Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion. • Identify content gaps, opportunities, and priorities using data-driven insights. • Define editorial standards, governance, and best practices across all digital channels. • Optimize website content architecture to improve user experience and conversion rates. • Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling. • Collaborate with UX, Product, and Ecommerce teams to improve customer journeys. • Partner with SEO specialists to create long-term organic growth strategies. • Ensure content aligns with evolving search engine algorithms and user intent. • Strengthen the RDX Sports brand voice across all digital touchpoints. • Mentor internal content writers and SEO teams through strategic guidance.