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Nelnet

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Marketing Specialist II – Education Services

MarketingMarketingOtherRemoteMid LevelTeam 5,001-10,000Since 1996H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

111 days ago

Salary

$70K - $75K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

Marketing Specialist II – Education Services

Nelnet

• Increase awareness of FACTS Education Services programs by supporting execution of customer engagement strategies, including webinars, conference marketing, school outreach campaigns, and federal funding awareness initiatives. • Partner with Sales, Regional Vice Presidents, Education Services leaders, Product Marketing, and other internal stakeholders to coordinate marketing efforts that support school outreach and pipeline growth. • Assist in developing and maintaining campaign briefs for Education Services initiatives, ensuring clear objectives, messaging alignment, and defined deliverables. • Support planning and logistics for conferences and events including preparation of marketing materials and coordination with internal teams. • Collaborate with Content Marketing and Creative teams to develop marketing materials such as one-pagers, sales presentations, landing pages, email campaigns, and promotional assets that clearly communicate program value. • Review creative deliverables prior to stakeholder approval to ensure factual alignment with program offerings and brand consistency. • Support updates to website content, sales materials, and digital assets to reflect current Education Services offerings and positioning. • Assist with production of email, social, and digital campaign elements supporting professional development, instructional services, and coaching programs. • Work cross-functionally with Sales and Sales Operations to identify opportunities for customer-focused campaigns tied to seasonal needs such as Title consultation cycles, back-to-school planning, and mid-year intervention support. • Support campaign performance tracking by compiling results, assisting with post-campaign reporting, and participating in debrief discussions with stakeholders. • Assist in preparing event and webinar follow-up materials, surveys, and summary reports to inform future marketing efforts. • Conduct secondary research on K–12 education trends, federal funding updates (Title I–IV), and professional learning best practices to support messaging and positioning efforts. • Maintain awareness of emerging trends in education marketing, school leadership development, and professional learning to help inform campaign opportunities. • Leverage marketing technology platforms appropriately to ensure efficient execution, accurate tracking, and consistent communication across campaigns.

Job Requirements

  • Bachelor’s Degree required
  • Degree in Marketing, Communications, Education, or related field preferred
  • 2+ years of marketing, communications, or related experience required
  • Experience in K–12 education or working with schools strongly preferred
  • Marketing technology experience preferred (CRM, email platforms, webinar tools, project management systems)
  • Ability to manage multiple projects and priorities in a fast-paced environment

Benefits

  • medical
  • dental
  • vision
  • HSA and FSA
  • generous earned time off
  • 401K/student loan repayment
  • life insurance & AD&D insurance
  • employee assistance program
  • employee stock purchase program
  • tuition reimbursement
  • performance-based incentive pay
  • short- and long-term disability
  • robust wellness program

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