• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth. • Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities. • Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time. • Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter. • Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor. • Report on digital performance weekly and bring a clear point of view on what to prioritise next. • Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces. • Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings.

• Serve as the strategic architect for the comprehensive paid media and global social media roadmap, encompassing paid search, paid social, programmatic display, and organic social across all major platforms. • Guide and mentor the paid media and social specialists, and operationalize the strategy for all global campaigns and product launches, ensuring seamless and effective integration across channels and markets. • Oversee the paid media and social media budgets and expenditures, ensuring efficient allocation of resources across platforms, campaigns, and global markets. • Partner closely with regional marketing teams and in-market leads to align paid media and social media efforts with local business priorities, audience nuances, and regulatory requirements. • Review and report on the performance of all paid media and social media channels to key stakeholders, including senior and market leadership. • Manage relationships and performance with external agencies, ensuring they deliver on key objectives. • Serve as a key resource for market leaders, providing strategic guidance and ensuring paid media and social strategies are adapted to local market need

• Plan, execute, and manage our organic content calendar across all major social media platforms. • Engage with our community and grow our audience. • Take raw video footage/assets provided by the team and edit them into highly engaging, polished short-form and long-form content (Reels, TikToks, YouTube, etc.). • Maintain and update our website, ensuring all content is fresh, visually appealing, and aligned with our brand voice. • Implement effective on-page and off-page SEO strategies to improve search engine rankings, drive organic traffic, and optimize user experience.

**Які завдання на тебе чекають:** - налаштовувати рекламні кампанії в Facebook Ads/Google Ads; - брати участь в зустрічах, імпрувити процеси, які можуть покращити результати маркетинг активностей; - складати маркетингові звіти; - комунікувати з продюсерами курсів, копірайтерами та дизайнерами, давати їм фідбек щодо якості рекламних кампаній; - відправляти Email-розсилки; - проводити A/B-тестування.