• Serve as the strategic architect for the comprehensive paid media and global social media roadmap, encompassing paid search, paid social, programmatic display, and organic social across all major platforms. • Guide and mentor the paid media and social specialists, and operationalize the strategy for all global campaigns and product launches, ensuring seamless and effective integration across channels and markets. • Oversee the paid media and social media budgets and expenditures, ensuring efficient allocation of resources across platforms, campaigns, and global markets. • Partner closely with regional marketing teams and in-market leads to align paid media and social media efforts with local business priorities, audience nuances, and regulatory requirements. • Review and report on the performance of all paid media and social media channels to key stakeholders, including senior and market leadership. • Manage relationships and performance with external agencies, ensuring they deliver on key objectives. • Serve as a key resource for market leaders, providing strategic guidance and ensuring paid media and social strategies are adapted to local market need

• Plan, execute, and manage our organic content calendar across all major social media platforms. • Engage with our community and grow our audience. • Take raw video footage/assets provided by the team and edit them into highly engaging, polished short-form and long-form content (Reels, TikToks, YouTube, etc.). • Maintain and update our website, ensuring all content is fresh, visually appealing, and aligned with our brand voice. • Implement effective on-page and off-page SEO strategies to improve search engine rankings, drive organic traffic, and optimize user experience.

**Які завдання на тебе чекають:** - налаштовувати рекламні кампанії в Facebook Ads/Google Ads; - брати участь в зустрічах, імпрувити процеси, які можуть покращити результати маркетинг активностей; - складати маркетингові звіти; - комунікувати з продюсерами курсів, копірайтерами та дизайнерами, давати їм фідбек щодо якості рекламних кампаній; - відправляти Email-розсилки; - проводити A/B-тестування.

Title: Digital Media Specialist Location: Kalamazoo, MI United States Hybrid Req # 6174 Full time Job Description: Education & Experience - Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred. - Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand. - Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms. - Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines. Technical Skills - Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications. - Strong working knowledge of Canva and Canva Pro. - Experience creating and editing both video and image content for social media, websites, presentations, and email communications. - Familiarity with social media management and scheduling tools. - Experience with Google Business Profiles, Google Analytics, Google Ads, and search engine optimization (SEO). - Working knowledge of website content management systems and digital marketing best practices preferred. - Proficiency in Microsoft Office and Google Business applications. Content Creation & Communication - Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms. - Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling. - Ability to create compelling social media campaigns that increase engagement, awareness, and community connection. - Experience supporting the design and distribution of internal and external e-newsletters. Analytics & Reporting - Ability to analyze social media performance metrics and digital analytics. - Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness. - Ability to make recommendations based on performance data and industry trends. Collaboration & Customer Service - Outstanding customer service and relationship-building skills. - Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates. - Strong project management and organizational skills with the ability to manage multiple deadlines and priorities. - Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content. - Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand. Personal Attributes - Creative, proactive, and highly organized. - Strong attention to detail and commitment to quality. - Self-motivated with the ability to work independently and as part of a collaborative marketing team. - Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection. - Ability to maintain confidentiality and exercise sound judgment in all communications. Work Environment & Travel Requirements - Hybrid position requiring three (3) days per week in the office and two (2) days per week remote. - This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan. - Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives. - Occasional out-of-state travel (1-2 times per year) for conferences, leadership events, or organizational meetings. Preferred Qualifications - Experience in healthcare, hospice, nonprofit, senior care, or human services marketing. - Experience managing multiple brands, service lines, or social media accounts simultaneously. - Photography and videography experience, including event coverage and interview-style storytelling. - Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent. - Experience creating content that communicates complex or sensitive topics with compassion and professionalism.